Oberlo summarized the Facebook Trends 2021 in an infographic, trends that you need to know in 2021.

Facebook Live Back in Favor

During the press conference in July 2020 of Facebook reporting their Q2/2020 results we could hear, “We’re glad to be able to provide small businesses the tools they need to grow and be successful online during these challenging times,” said Mark Zuckerberg, Facebook founder and CEO. “And we’re proud that people can rely on our services to stay connected when they can’t always be together in person.”

Usage of Facebook Live increased by 26.8% year-over-year in Q2 2020 and will likely continue into 2021. (Socialbakers, 2020)

The AR Ecosystem on Facebook

Augmented reality (AR) blew up when Pokemon Go came out in 2016 and many apps have been trying to utilize AR in their own way. Facebook advertising is now doing the same with their Spark AR.

Creators continue to energize and drive the largest platform for mobile AR. Create interactive augmented reality experiences with or without code, this is the goal of Facebook Spark AR Studio, then share what you build with the world.

More than 400,000 creators from 190 countries have used Facebook’s Spark AR Studio to publish more than 1.2 MILLION AR effects. (Spark AR, 2020)

Facebook Video Marketing To Grow

The Socialbakers report on Social Media Trends for Q3 2020 data signals a healthy trust among marketers in the effectiveness of digital channels. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC), a shift in audience attention to digital channels, and the rise of Facebook Live and longer videos as top-performing formats.

The overall percentage of Facebook video content in Q3 2020 rose by 2.6% from Q3 2019. (Socialbakers, 2020)

Private, Interest-Driven Communities Among Rising Facebook Trends

There’s no denying the power of a community that shares a common interest to connect and unite sympathizers from all over the globe.

Expect Facebook groups to grow in popularity in 2021. Already, there are more than 10 Million groups being used by more than 1.4 million people globally (Facebook, 2019)

Facebook Trends 2021 Include: Online Shopping Experiences

Going into the new year of 2021 is the perfect time to take stock of what’s past and prepare for the next steps and predict what’s to come. However, predicting the future of shopping and making appropriate New Year’s resolutions for 2021 is no easy task. The global COVID-19 pandemic has changed everything from how brick-and-mortar retailers survive their business to the ways people experience online-shopping, making it challenging to figure out what to focus on in the year ahead.

With the launch of Facebook Shops and the e-commerce boom, MORE CONSUMERS will be shopping on Facebook come 2021. (Facebook, 2020)

Facebook News Feed Ads Format Remains King

In Q3 2020, Facebook’s news feed received 58.2% of relative ad spend by businesses and had a click-through rate of 1.82 percent, higher than video feeds and instream video’s. (Socialbakers, 2020)

Facebook Trends 2021: Chatbots Potential

What-s App and messaging apps are on the rise. Chatbots are gaining popularity among businesses and consumers alike. Chatbots are artificial intelligence (AI) systems that enable customer engagement via messaging, text, or speech. Getting during the pandemic into a 2-way dialog with your customers, potential clients, and business partners is key for any business.

There are 40 MILLION businesses using Facebook messenger to communicate with consumers and this is expected to continue in 2021. (Businessinsider, 2020)

More Support for Small Businesses

The news industry has changed dues the global pandemic and is working under extraordinary conditions to keep people informed during the COVID-19 pandemic. During these times journalism is needed more than ever. Freelancers and local journalists are being hit especially hard, even as people turn to them for critical information to keep their friends, families, and communities safe.

This fact and many more reasons did lead Facebook to the decision to focus on the coming years on small businesses and providing them with the right tool.

We may see more support for small businesses by Facebook in 2021 on top of the $100 MILLION worth of grants it rolled out this year. (Motherly, 2020)

Facebook Trends 2021: User-Generated Content

The evolution of user-generated content is the dream of every brand or product which reflects back to influencer marketing. Most recently it is also noticed Accelerator.

Through the global pandemic and the resultant quarantine, we experienced working from home and the creative marketing teams got scattered. The positive effect maybe is that it opened brands’ and agencies’ eyes to the promise of UGC as an avenue to fresh takes on campaign content and context and audience discovery.

User-generated content on Facebook has grown exponentially this year, more than doubling from 223 billion views in January 2020 to 495 BILLION in August 2020. (Digiday, 2020)

Hashtags Usage To Improve Reach

If you run a Facebook page for your business, you have noticed a prompt on your composer window recently. The mission of Facebook appears to be looking to boost the usage of hashtags once again, with various users seeing new prompts to highlight hashtag use on the platform.

Marketers are maybe questioning themselves if this can help them actually improve organic reach – or will it just clutter your messaging and look desperate or out of place?

With continued efforts to exploit the potential of hashtags, expect its usage on Facebook to RISE in 2021. (SocialMediaToday, 2020)

Your Marketing Strategy and Facebook trends

Facebook trends might be a good indicator of what will come up also on other social media platforms like LinkedIn, TikTok, or Instagram. Staying ahead of the game is for marketers key to show off to their competitors and adjust their digital marketing strategy. These are just a few Facebook trends to keep an eye on in 2021. The question might stay valid, what is a short shooting star and will disappear after a while and which content shall I invest my time into. Clear is that content is having a short lifespan. However let’s recap what is a game-changer, longer videos and long-form posts are new on the scene. Share your opinion with us and let us know what you have seen to keep you exciting.