Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In the ninth-annual social media study, 2017 Social Media Marketing Trends, from Social Media Examiner, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing.
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Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.
The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused
Some 94% of respondents say they use Facebook as part of their marketing efforts.
Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat.
Larger proportions of B2C marketers use Instagram, Facebook, and Pinterest as marketing channels compared with B2B marketers.
Larger proportions of B2B marketers use LinkedIn and Twitter as marketing channels compared with B2C marketers.
Some 62% of respondents say Facebook is the most important social media marketing channel they use; 16% cite LinkedIn; 9%, Twitter; 7%, Instagram; 4%, YouTube; and 2%, Twitter.
For the first time in the history of Social Media Examiner’s annual study, Facebook surpassed LinkedIn as the most important platform
However, a significant share of B2B marketers (37%) still cite LinkedIn as the most important social media marketing channel they use.
Facebook is the most-used paid social channel (93% of respondents run ads on the network), Instagram is second (24%), and LinkedIn is third (16%).
B2C marketers run Facebook ads more than B2B marketers (95% vs. 87%); B2B marketers run LinkedIn ads more than B2C marketers (29% vs 10%).
About the research: The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused
Very great article about SMM. Thanks a lot for sharing.
NICE POST ON Social Media Marketing Trends.
That is a really good tip especially to those fresh to
the blogosphere. Simple but very accurate info… Thanks for sharing this one.
A must read post!
Very informative post! You should think about offering your posts to different magazines and online articles, they might like them! 🙂
Insiteful information! I like the break down of the marketing on social media.
Very interesting. I like the pie charts and other graphics you had to show the information!
I agree with this research. Facebook it the biggest driver of my traffic. I haven’t utilized LinkedIn so much, but from this, I think I need to work on it more.
i always enjoy to do blog hopping and i stumbled upon your blog
Very interesting stats. I use the blogging groups in Facebook which have really help spread the word on my website. I’m also trying out Adsense and a couple of affiliate marketing companies as well. We’ll see how things turn out. Great website by the way.