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Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?