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Story Splitting for Marketing Teams [Infographic]

Story Splitting for Marketing Teams [Infographic]

The marketing landscape has changed over the last decade. We can not deny that new consumer information channels and the habits of Millenials and Generation Z audiences have forced marketing to find new ways to approach them. One of the largest debates is the audience attention span. We need to catch our audience’s interest in a fraction of time and story splitting is a great approach to keep your marketing team agile.

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