Welcome to the Skillz Blog the Digital Transformation Blog of the Middle East.
In the Skillz Middle East blog, you can find educational information to Digital Asset Management, Digital Transformation, Digital Marketing, Social Media, Emerging Technology, Adobe Creative Cloud, Adobe Marketing Cloud, Business Infographics and Lifestyle Topics of interest. Our blog is originated out of Dubai.
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Today in our Skillz Academy we are looking int the Social Media Content Trends for 2020 and Beyond. In the 5 min training you will learn what is emerging and what to look for. Test yourself how you observe the material.
Facebook and Co are for a couple of years a new aspect also in life for our younger generation. They use it on a daily base and maybe even spend to much time on them. To protect children, the major social media platforms have age restrictions to prevent those underages from creating profiles, but this does not always block them of using it.
We are all surrounded by electronic gadgets, wires, and batteries each day. Consequently, more and more electronic waste is piling up, making it a primary environmental and health concern.
In business, everything comes down to the bottom line. That’s why it’s the bottom line. Even if you’re in business for creative freedom or the joy of providing a good service, you still need to make money to survive. Profit provides possibilities. But bringing in the profits as a small business can seem pretty challenging, particularly when keeping all your daily responsibilities handled can feel like feverishly spinning plates.
From time to time I get into the debate with marketers who don’t believe in social media. But I try to repeat myself, “it’s not about yourself where you want to be if they are your potential clients you need to show up and pick them up where they are.” Social media is a potentially invaluable medium for marketers.
Let us face the truth; a human cannot be replaced in a successful business with a machine. Is this statement accurate or false? Properly, we have proven success stories that are telling us a different story. eCommerce stores are getting closer to replace real-life experience and show it’s potentials. But we see a lot of samples where the digital world fails, so we ask today, why eCommerce stores don’t sell?
For an eCommerce website to succeed, there are many aspects of the store that need to be taken into consideration before launch. The dependencies are not only on the quality of the products provided by the store but also on the Design of the store and the way it is marketed and the user features for an eCommerce website.
Communication in today’s workplace is becoming more difficult, as so many different age groups are now represented in the workforce. From tech-happy Gen Z’ers to more traditional Baby Boomers, coworkers come from very different backgrounds, and therefore each group has specific ways they choose to communicate with one another. Learn today how to overcome the challenge in your own company working together with different generations in the workspace.
You ever wondered what is TikTok, why is it a big hype in 2019 and has been identified as one of the fastest-growing social media platforms of 2019. TikTok monthly installs surpassed those of Facebook, Instagram, YouTube, and Snapchat this year. The outlook is rosy that its popularity will continue to grow also in the coming year. The magic words are TikTok Video Marketing.
Are you struggling and are you incapable of making sense of Marketing Attribution? 58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree, only 17% say no?
Every year marketers are trying to find a way to attract consumers and partners with an engaging message or content over the holiday season, it is more than just the Black Friday. It”s time to to plan our upcoming holiday season content.
Businesses need the right environment to prosper. When a government supports businesses, it leads to job creation and a more robust economy.
Planning your B2B marketing strategy for 2020? Read this guide to find out why your brand should make video a central pillar of your strategy in the coming year.
After having the last two years the effect of GDPR on European union businesses, now comes CCPA which talks all about California. In less than three months, “California’s GDPR”, the California Consumer Privacy Act (CCPA), will become into effect. GDPR vs CCPA, how can we compare them?
There are two types of investors: those who carry out a transaction with high profitability and make cash flow and those who invest with low profitability and who find themselves adding money to repay the loan…
Do you catch yourself falling asleep at work way too often? It’s not uncommon. For many of us, that wave of exhaustion hits us midday after lunch, usually sometime between two and three o’clock. The time at which that wave of sleep hits is irrelevant, though. The fact is, you’re getting tired for a reason, and that’s because your body is craving a nap.
Financing a startup is not a simple process. If this is your first time funding a business, don’t worry. We’ll break down every step of the process and how it impacts your ownership. The first thing to understand about funding is that is not done all at once. There are multiple rounds of funding that occur as the business grows.
Blockchain technology was first described in the year 1991 by a group of researchers, but it has never been so important until 2009 when a crypto-currency called bitcoin used it as a first blockchain based crypto-currency.
We can hear it every day and read it in the news headlines claiming an economic downturn is looming on the horizon. But let’s be honest, what have we learn from history? Are we acting-wise?
Where are the good old day’s products alone could attract customer attention? Marketers today need content marketing funnel to satisfy potential customers’ voraciously appetite for information and social acceptance.
Consider The Psychology, the psychology behind consumer behavior can help you get the biggest return from your listing. There are always the buzz words or trending works which pulls the attention of the majority of consumers.
Infographic is one of the best ways to create and share content. It is that one tool that can let you share 1000 words in a fun, creative and digestible manner making it more likable and shareable for the customer.
Without having powerful marketing plan your brand or company will not be visible or reach organic growth for your audience. Defining your right KPIs are essential in your all over marketing strategy.
The Middle East is very diverse and one of the most developed countries is the United Arab Emirates. The number of citizens grown steady over the last years, the development of infrastructure, hotels, and businesses have grown in two digits per year. Time to look into the population 2018 statistics.
If you’ve got an online company and you’re looking for growth, engagement, and higher conversion rates, it’s all about the content you’re creating: how long, how often, how high quality, how you’re presenting it, what kind of topics you’re covering
Although we have been using money for centuries, we have yet to invent a flawless medium of exchange. Currently, fiat currencies are at the center of the financial world.
Website Promotion starts with the thought around affordable SEO which stands for Search Engine Optimization or search engine optimization. These are techniques and strategies that you can use to make your website or web shop rank higher by search engines such as Google, Bing, Yahoo, and many others.
Just like your business, technology never stops advancing. Each year, there are new ways that technology can automate processes, lower costs, and enhance customer and employee satisfaction – all with the goal of increasing revenue! And while it can be difficult to change how your business works, leaving old methods behind and embracing new technology can help lead your business to more success and growth. See What Technology Trends are New for 2019!
The Fifa World Cup is set to take place in Qatar in 2022. Since the bid was accepted, Qatar has hit the headlines on numerous occasions – here are the shocking stats surrounding the builds so far.
I know it from myself, the first thing in the morning I do, is to check my emails on my mobile phone while drinking my coffee. Google stated two-thirds of emails are now opened on mobile devices. It is essential to make your email campaigns mobile-friendly.
Spending an estimated 45 hours a week in a boring office space can make work seem a little mundane. Offices with flexible workspace show better productivity, companies, and employees are seeking ways to reach a better life balance.
Having a great design and building excellent user experience for your site visitors is essential to survive in the jungle of the world wide web. However, one of the elements people forget about is technical SEO which needs to be fulfilled. 404 Error is one element which needs to be taken care of.
The Instagram Stories are a copy-paste from Snapchat? Well not anymore, the format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Learn today in our Instagram Stories 101 what you can do to stand out of the crowd.
There is no doubt that the education landscape is evolving. With the advent of the Internet, Smartphone and computers, there are so many technologies present today that were not available in the 1950s.
Whether you’re an entrepreneur in the phase of bringing your business idea to life or your startup has already taken off the ground, raising money is crucial to your next steps. Venture Capital 101 would give you an idea of what it means.
E-commerce is a fast-growing industry. With its revenues already in trillions, it is projected to grow even bigger in the upcoming years. Read today who leads the pack, see some samples where these e-commerce platforms are used and many more statistics.
Some people think about transcription a lot while for others the thought doesn’t even cross their minds. Either way, you’re okay. While transcription can be described as the process of converting speech to text messages, others find it “counter-intuitive”.
In a year’s time, Dubai will be hosting the ﬁrst World Expo ever held in the Middle East, North Africa, and South Asian region. Starting October 20, 2020, Dubai will host this world event for 173 days, until April 10, 2021 and will bring together the best innovations, trade practices, environmentally friendly products and clean energy solutions from all over the world.
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? This post will allow you a better understanding of some of the factors that Google looks at when ranking websites in 2019.
Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web – worthy in 2019? Well, today you can feel lucky, we have it for you in a handy infographic.
Small business owners might face the truth that software can be expensive and complex to use, these four productivity-boosting apps can help small teams.
At this point, your company is probably investing time, money, and other resources into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program.
Digital media assets can be extremely effective tools in teaching and conveying information. It’s estimated that 65 percent of people are visual learners, which makes graphics, videos, slides, and other visual media important tools when supplying them with information. Read today why a DAM Platform can help you to overcome the challenge working with these files.
What should you do when you want to make heads turn and get noticed? You do anything you need to stand out in the crowd, whether it’s dressing differently or accomplish something extraordinary.
How Connected Devices Are Reshaping Consumer Behavior in 2019. Which are the most used devices, who owns what and when they use it? Today’s consumer behavior is continually evolving due to generation culture and globalization. Both adapting to and influencing our permanently connected world.
‘No response is the best response’ worked well in the days before the digital age. It used to be a sensible way to deal with negative propaganda and publicity; today, it seems insensitive.
Infographics are a great way to present information in a visual way which attracts all age groups and boosts your content marketing results. Reason enough for us to look behind the scene and talk about how we can improve them for better results.
More than 500 million tweets are sent every day. That’s 5787 tweets every second. How can your brand stand out from the crowd?
In 2019 there were 4.39 billion internet users. This is an increase of 366 million (9 percent) versus January 2018. Moreover, in Social Media, we see a growing audience, 3.48 billion people used social media in 2019 which represent a worldwide increase of 9%. E-Commerce stores are experiencing the same growth rates and more and more people trust to purchase online.
Small and medium businesses (SMBs) are major leaders of today’s economic growth. Salesforces new 2019 report examines the obstacles SMBs encounter on the road to success and offers insights on the decision-making and actions of the leaders who run them. Learn about the latest innovations and industry changes affecting SMBs and get the latest small business statistics.