Welcome to the Skillz Blog the Digital Transformation Blog of the Middle East.
In the Skillz Middle East blog, you can find educational information to Digital Asset Management, Digital Transformation, Digital Marketing, Social Media, Emerging Technology, Adobe Creative Cloud, Adobe Marketing Cloud, Business Infographics and Lifestyle Topics of interest. Our blog is originated out of Dubai.
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All our authors are contributing their posts and know-how on their own knowledge. We support guests post in our Skillz Blog with our guidelines and terms and conditions.
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When we head back to our offices once the pandemic that’s disrupted our business and personal lives is over, many of us will have grown accustomed to working from home – on our own schedule. For many people working from home was not on the radar from their company. But flextime might be.
Today, more and more owners of “brick-and-mortar” businesses ask, “Why should I represent my brand online?” Young companies are already there, but if you used to operate in an old-school way, it’s time to consider moving you’re offline to online business and enter the digital world.
HTTP requests are elements that load when you open a webpage. “Make fewer HTTP requests” is a recommendation provided by GTmetrix, Pingdom, And some other website performance testing tools to help increase the loading speed of the page.
How is the development in the United Arab Emirates progressing? Still, most crans worldwide are located in Dubai and one skyscraper grows after each other. Does this fact also reflect in the statistics 2019 and the growth of the UAE population?
It’s no secret that sales & marketing alignment can help an organization close more deals faster. Additionally, poor alignment can substantially increase the cost of sales. A successful sales communication process is essential in driving sales and marketing alignment.
Digital Signature allows you to sign documents and participate in approval workflows for your required business processes. In today's agenda of the paperless office environment, it is the first step to avoid producing papers and streamline the processing...
Ask yourself, does your employer, invest in the development of their Staff? Employee training can be for some companies a significant investment of time and money. But why is it something companies shall not miss out?
The rate of technology is evolving in in this digitally-interconnected world is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even customers are way ahead in terms of knowledge and familiarity with the latest digital marketing trends. They expect the same from the brands they engaged in or do business with.
Today we listen to what 5000 marketers said about video marketing on social media, how they see promoting their brand and reaching new customers on social media. Read below and see the infographic to learn what is trending in 2020.
There is no limitation in which industry or job we work, it is all the time the same. Day-t-day tasks, datelines, and meetings are keeping our creativity back. Think Week is the secret sauce from Bill Gates to tank ideas and productivity, read today what can we learn from the co-founder of Microsoft.
The renaissance of email or as we say how email responsiveness builds the trust of your clients. Who said that email is dead does maybe not know the facts. Today we are going to look into the powerful email marketing possibilities and how to succeed.
How to get customer Survey results you can count on and make sure you are not trapped into survey response bias
Infographics for an education essay are very important to be enhanced with images and pictorials to convey the message for a topic.
The online world in 2019, how do e-commerce, social media, mail, and co perform? Find detail statistics for all digital Omni-channels, consumer demographics, habits and insides around e-commerce.
Influencer marketing has rapidly matured and keeps the interest of marketers also in 2020. No digital marketing strategy should miss the golden opportunity. But how does it fit in our B2B strategy in 2020, who are the right influencer?
What is Gated Content and how does it work for your brand? Are you already using this method of content marketing to fill your sales funnel and how can you be successful?
usiness travel seeing the world and enjoying great food, all on the company’s dime sounds great, right? But how does it compare Business vs Leisure Travel on stress, health being, family, children and partner?
The world of blogging has changed a lot over the last few decades, from the days of personal blogs to the world of businesses and brands writing to wring every last drop of content out of every subject imaginable. Blogging in 2020 might be different than in the good old days.
Today in our Skillz Academy we are looking int the Social Media Content Trends for 2020 and Beyond. In the 5 min training you will learn what is emerging and what to look for. Test yourself how you observe the material.
Facebook and Co are for a couple of years a new aspect also in life for our younger generation. They use it on a daily base and maybe even spend to much time on them. To protect children, the major social media platforms have age restrictions to prevent those underages from creating profiles, but this does not always block them of using it.
We are all surrounded by electronic gadgets, wires, and batteries each day. Consequently, more and more electronic waste is piling up, making it a primary environmental and health concern.
In business, everything comes down to the bottom line. That’s why it’s the bottom line. Even if you’re in business for creative freedom or the joy of providing a good service, you still need to make money to survive. Profit provides possibilities. But bringing in the profits as a small business can seem pretty challenging, particularly when keeping all your daily responsibilities handled can feel like feverishly spinning plates.
From time to time I get into the debate with marketers who don’t believe in social media. But I try to repeat myself, “it’s not about yourself where you want to be if they are your potential clients you need to show up and pick them up where they are.” Social media is a potentially invaluable medium for marketers.
Let us face the truth; a human cannot be replaced in a successful business with a machine. Is this statement accurate or false? Properly, we have proven success stories that are telling us a different story. eCommerce stores are getting closer to replace real-life experience and show it’s potentials. But we see a lot of samples where the digital world fails, so we ask today, why eCommerce stores don’t sell?
For an eCommerce website to succeed, there are many aspects of the store that need to be taken into consideration before launch. The dependencies are not only on the quality of the products provided by the store but also on the Design of the store and the way it is marketed and the user features for an eCommerce website.
Communication in today’s workplace is becoming more difficult, as so many different age groups are now represented in the workforce. From tech-happy Gen Z’ers to more traditional Baby Boomers, coworkers come from very different backgrounds, and therefore each group has specific ways they choose to communicate with one another. Learn today how to overcome the challenge in your own company working together with different generations in the workspace.
You ever wondered what is TikTok, why is it a big hype in 2019 and has been identified as one of the fastest-growing social media platforms of 2019. TikTok monthly installs surpassed those of Facebook, Instagram, YouTube, and Snapchat this year. The outlook is rosy that its popularity will continue to grow also in the coming year. The magic words are TikTok Video Marketing.
Are you struggling and are you incapable of making sense of Marketing Attribution? 58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree, only 17% say no?
Every year marketers are trying to find a way to attract consumers and partners with an engaging message or content over the holiday season, it is more than just the Black Friday. It”s time to to plan our upcoming holiday season content.
Businesses need the right environment to prosper. When a government supports businesses, it leads to job creation and a more robust economy.
Planning your B2B marketing strategy for 2020? Read this guide to find out why your brand should make video a central pillar of your strategy in the coming year.
After having the last two years the effect of GDPR on European union businesses, now comes CCPA which talks all about California. In less than three months, “California’s GDPR”, the California Consumer Privacy Act (CCPA), will become into effect. GDPR vs CCPA, how can we compare them?
There are two types of investors: those who carry out a transaction with high profitability and make cash flow and those who invest with low profitability and who find themselves adding money to repay the loan…
Do you catch yourself falling asleep at work way too often? It’s not uncommon. For many of us, that wave of exhaustion hits us midday after lunch, usually sometime between two and three o’clock. The time at which that wave of sleep hits is irrelevant, though. The fact is, you’re getting tired for a reason, and that’s because your body is craving a nap.
Financing a startup is not a simple process. If this is your first time funding a business, don’t worry. We’ll break down every step of the process and how it impacts your ownership. The first thing to understand about funding is that is not done all at once. There are multiple rounds of funding that occur as the business grows.
Blockchain technology was first described in the year 1991 by a group of researchers, but it has never been so important until 2009 when a crypto-currency called bitcoin used it as a first blockchain based crypto-currency.
We can hear it every day and read it in the news headlines claiming an economic downturn is looming on the horizon. But let’s be honest, what have we learn from history? Are we acting-wise?
Where are the good old day’s products alone could attract customer attention? Marketers today need content marketing funnel to satisfy potential customers’ voraciously appetite for information and social acceptance.
Consider The Psychology, the psychology behind consumer behavior can help you get the biggest return from your listing. There are always the buzz words or trending works which pulls the attention of the majority of consumers.
Infographic is one of the best ways to create and share content. It is that one tool that can let you share 1000 words in a fun, creative and digestible manner making it more likable and shareable for the customer.
Without having powerful marketing plan your brand or company will not be visible or reach organic growth for your audience. Defining your right KPIs are essential in your all over marketing strategy.
The Middle East is very diverse and one of the most developed countries is the United Arab Emirates. The number of citizens grown steady over the last years, the development of infrastructure, hotels, and businesses have grown in two digits per year. Time to look into the population 2018 statistics.
If you’ve got an online company and you’re looking for growth, engagement, and higher conversion rates, it’s all about the content you’re creating: how long, how often, how high quality, how you’re presenting it, what kind of topics you’re covering
Although we have been using money for centuries, we have yet to invent a flawless medium of exchange. Currently, fiat currencies are at the center of the financial world.
Website Promotion starts with the thought around affordable SEO which stands for Search Engine Optimization or search engine optimization. These are techniques and strategies that you can use to make your website or web shop rank higher by search engines such as Google, Bing, Yahoo, and many others.
Just like your business, technology never stops advancing. Each year, there are new ways that technology can automate processes, lower costs, and enhance customer and employee satisfaction – all with the goal of increasing revenue! And while it can be difficult to change how your business works, leaving old methods behind and embracing new technology can help lead your business to more success and growth. See What Technology Trends are New for 2019!
The Fifa World Cup is set to take place in Qatar in 2022. Since the bid was accepted, Qatar has hit the headlines on numerous occasions – here are the shocking stats surrounding the builds so far.
I know it from myself, the first thing in the morning I do, is to check my emails on my mobile phone while drinking my coffee. Google stated two-thirds of emails are now opened on mobile devices. It is essential to make your email campaigns mobile-friendly.
Spending an estimated 45 hours a week in a boring office space can make work seem a little mundane. Offices with flexible workspace show better productivity, companies, and employees are seeking ways to reach a better life balance.
Having a great design and building excellent user experience for your site visitors is essential to survive in the jungle of the world wide web. However, one of the elements people forget about is technical SEO which needs to be fulfilled. 404 Error is one element which needs to be taken care of.