Welcome to the Skillz Blog the Digital Transformation Blog of the MENA.
In the Skillz Middle East blog, you can find educational information to Digital Asset Management, Digital Transformation, Digital Signature and e-Signature, Web Conferencing, Web Meeting, Webinar, Virtual Classroom, eLearning, Paperless Office, Digital Marketing, Social Media Marketing, Emerging Technology, Adobe Sign, Adobe Connect Pro, Adobe Creative Cloud, Adobe Marketing Cloud, Business Infographics and Lifestyle Topics of interest. Our blog is originated out of Dubai.
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A Forrester Total Economic Impact study commissioned by Adobe in August 2019. Forrester looked in this study into the cost savings and business benefits enabled by Adobe Sign, the e-signature solution by Adobe. The project was carried out by Sarah Musto and Connor...
Secure remote access and cloud connectivity is not only since the pandemic a hot topic for IT Managers and Administrators. Remote access enables colleagues, suppliers, and customers to communicate more effectively, breaking down barriers and driving growth.
Having a fruitful and successfully-running online store is a primary aim for eCommerce owners. But there are so many fatal pitfalls, inexcusable mistakes, and commonly taken wrong turns that impact the business too negatively that you should be aware of. In this article, we’ll reveal what not to do so as to avoid the loss of your customers, revenue, and destructive consequences.
When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?
TikTok, aka Douyin in China, is a social video app that is now the third most downloaded application worldwide, influencing millions of people. For marketers a must for their digital strategy, here are 10 steps to generate leads on TikTok.
The world wide web (WWW) is working with IP addresses and DNS entries. The Domain Name System (DNS) translates domain names into IP addresses. But how does it do that? And, perhaps even more importantly, why?
For a couple of years, marketers need to be aware of influencer marketing who can bring the golden eggs home. But most of them are not sure how to start working with influencers and how to choose them. What's the process for actually building a relationship with...
Could your lack of sleep be related to bedroom furniture and wall decor? The idea might seem odd when you first hear it. Well, I’ve noticed that simply changing the wall paint color or learning how to pick the perfect mattress can help to get a good night’s sleep.
Due to the worldwide pandemic situation of COVID-19 the industry of organizing events had to be redefined. No matter if you organize an online event for someone or yourself, whether live or on-demand, just getting through promoting and hosting it can feel like a big win. Measuring online event success might be helpful to verify your return on investment.
Website Designing is more than just hiring the son of your neighbor and just stitching some texts and images together. Your website is the first impression you might have to your future client or future business partner. No matter in which industry you operate, a...
Ask yourself, does your employer, invest in the development of their Staff? Employee training can be for some companies a significant investment of time and money. But why is it something companies shall not miss out?
The COVID-19 crisis will result in a permanent change to our shopping behavior and ways of conducting business. While some businesses have experienced a temporary short-term peak in demand, other categories will be moving online for good.
Contact centers and customer experience are particularly interesting starting points for implementing Artificial Intelligence (AI) solutions. As they deal with customer information, they generate large amounts of data that can’t be processed manually.
Retargeting is for sure one of the most efficient ways to actually convert your prospect to a client. However, a lot of social media channels are weak in their assistance when it comes to retargeting. A DMP or proper marketing platform could help to overcome this challenge. Today we want to see how LinkedIn can help marketers to retarget their prospects and clients.
6 ways cities can reduce their carbon footprints. A sustainable city is an urban center that has a net-zero carbon footprint. Find out how public transit, smart energy management, and waste removal help make a city green.
There’s video marketing. And content marketing. And influencer marketing. And social media marketing. But have you heard of FOMO Marketing? If not, you’re definitely missing out! Exactly as it sounds, FOMO Marketing uses customers’ FOMO, or fear of missing out, to drive customers to your website and ultimately boost sales.
One of the most challenging obstacles in business is negotiating – that is if you want to be successful in the process. To effectively negotiate, one must acquire strong traits such as determination, perseverance, and dedication to be effective.
Should you invest in cryptocurrencies amidst the COVID-19 pandemic? This guide will tell you all the latest Bitcoin SV news to help your ventures.
The idea of a diplomatic career is often attractive, lucrative, and fascinating. It is a job that involves traveling worldwide while engaging in international issues: climate change, peacekeeping missions, health, aid and development, and international policy issues....
Today, more and more owners of “brick-and-mortar” businesses ask, “Why should I represent my brand online?” Young companies are already there, but if you used to operate in an old-school way, it’s time to consider moving you’re offline to online business and enter the digital world.
The importance of having good posture is often overlooked. You might remember a parent telling you to sit up straight, but didn’t think much of it at the time. It’s important to recognize the role posture plays in your overall health as it can have a significant...
Implementing a Digital Signature is a good idea to move away from paper-based processes, speeding up contract signing, and staying safe during the COVID-19 pandemic. It helps organizations in their paperless office strategy and digital transformation initiative. But where are the pitfalls, what shall someone implementing digital signature in the organization be aware of?
I can remember as it would have been yesterday, not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. There is no marketer not planning it into there marketing mix.
Content marketing is more essential than ever before, while webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. However, keep in mind, audiovisual content is leading when it comes to conversion.
Advertising and marketing are some of the most important aspects of any business. They are how you reach new customers, announce new features or benefits, and grow your sales. Creating an effective ad can help you to achieve your market goals or just waste you money, read today some simple tricks which everyone can achieve.
It is not new and no secret that proper website load time can increase your traffic, customer loyalty and rank on Google Search. Marketers did also realize the fact that speedy website matters. But just how important is site load time in 2020?
Employees are at the core of any company and when it comes to theft, no employer wants to believe that their employees would commit such crimes. Unfortunately, these cases are happening more than we think. Every year, businesses are losing about 5% of their revenue to...
If your country is beginning to slowly reopen due to COVID-19, your company may be looking to rehire. If you’re at a point where your team can bring staff back on board, you may be curious about what the rehiring after COVID-19 process looks like during a “new...
When you apply for a job did you ever wonder what is the most important element during an interview for the hiring managers? Learn from job applicants who tend to overestimate the impact of knowing someone at the company during the hiring process. Don’t trap into the same mistake they do, they underestimate the impact of personality, according to recent research from Simply Hired.
2020 is for sure a year of surprises in many means. We all experience a worldwide pandemic, we are shifting our workplace from an office environment to home which means a new normal for many of us. What does it mean and how does a paperless office support us in a digital transformation?
What oxygen is to living organisms, is what customers are to any business. Considering the present day scenario, we use technology for almost every action we take. The advent of technology has taken over all business verticals and industries.
What SEO is doing for Websites is ASO doing for Apps. ASO (App Store Optimization) is a process utilized to promote and optimize apps in order to rank higher in app store search results.
Cryptocurrency exchange platforms seem to be increasing on a daily basis. One reason for this is the fact that there are more than 2,000 cryptocurrencies in existence as of January 2020. Paybis is an exchange platform that helps beginners to launch quickly.
Resilience is key in a situation like the one we are currently living in. We need to survive and be creative. The global economy is currently struggling to stay afloat amid COVID-19, with many companies losing profit, leaving many workers unemployed.
Coronavirus changed the way to do business for many industries – from education to delivery, e-commerce, and, of course, healthcare. More and more people turn to digital solutions when it comes to medicine, and healthcare apps replace regular visits to doctors.
Today blogging is one of the fastest-growing industries in the world. It was estimated to be worth $400 billion by the end of 2020. Today you can read how to get your own blog started with this Beginners Guide and a great infographic.
We spend a lot of our time at work. When we’re surrounded by the same people for 40 hours per week, we want the office to be as comfortable as possible. But even in the post peaceful offices, tricky situations sometimes arise and force us into uncomfortable...
Is your organization still printing out documents, put them into an envelope, call Aramex, DHL, or UPS to send them for the other party to sign? Now starts the uncertain time, where is the document, when will it come back, when will it be signed? Read today 5 reasons why digital signature matters.
Landing a job is tough in this competitive post-pandemic climate, and there are so many applicants competing against each other. Read today how you can manage a virtual job interview and how to work with a recruiter virtually the best way.
COVID-19 pandemic-related shutdowns have affected most industries and sectors in various ways. Online business presences can tell the story quite easily and well by just looking at Web users, organic traffic results, and conversion rates. COVID-19 impact on business is for the one half respectful great while for the other half may be horrible.
Coming with Covid-19 worldwide offices closed down, more businesses have sent their employees home – some of them indefinitely. How did it change business, trust and life balance, did it improve the ability for CEOs trusting remote workers?
With the perfect balance of function and design, it’s no surprise that Mac computers are desired by many. While in the beginning MacBooks have been used by a certain group of people like designers and artists it found it’s way into the office of daily use.
It’s very unhealthy to sit for long hours. Those who sit for several hours every day have a higher risk of heart diseases, diabetes, and early death. Additionally, those who sit all the time can’t burn enough calories, and many studies link this condition to obesity and weight gain. This makes many office workers worry since they sit down for several hours daily. Fortunately, standing desks are gaining more popularity.
All businesses – from large corporations to small brands run by just one or two people – need to have a website these days. It’s an essential part of running a successful organization because, if your customer can’t find you online, you’ll most likely lose this potential sale.
Artificial Intelligence (AI finds) its way to everybody in one way or the other. In our daily office routine, it could be an addition that can help anyone with super enhancements to routine and boring work. But the differentiator is when people understand to utilize it to a large advantage and boost workplace productivity.
If you are just starting your digital transformation, you will soon notice that the word “creativity” plays a vital role in the journey. Well, podcasts are a tool that can provide people with a chance to express their creative side without any limits. So let us look into the role of Podcasts in Digital Marketing.
COVID-19 known also as Coronavirus impacted social life, business environment, and many aspects of life worldwide in 2020. The respiratory illness was first discovered in Wuhan China and spread globally across the globe infecting until today over 3 million people.
Think back to the best piece of business advice you ever received. Who did it come from? Was it your boss, co-worker, parent or mentor? How about a construction tycoon? Believe it or not, some of the most successful construction moguls can offer life-altering insight—and not just to people within their own industry.
It is more important than ever before to master multichannling for marketing to gain your market share and lift your business. Awareness, recognition, and identity are everywhere present.
I strongly believe that life for an introvert in the pandemic times of COVID-19 might look easy. However, they might live in the impression that it is the time of their life, no control, working on their own and freedom. The introvert guide shall help if life comes back to normal and not only them.