Brand font today is being specialized by designers who are responsible for creating memorable brands to have plenty of tricks up their sleeves to make people respond to a company in certain ways. 

A brand font today is a choice like the plumbing in your home. You don’t think much about it until something goes wrong, and then it’s a disaster.

The right brand font today says so much about your brand, an infographic produced by branding development consultancy Creative Canary explains.

For example, the font you select for your brand will (or, at least, should) tell customers about your company’s ethos. Serif fonts, like Times New Roman, portray professionalism and pragmatism, whereas handwriting fonts tend to be associated with brands that seek a friendly, approachable image.

Branding today is more than just a snappy slogan and or a clever logo. It’s already how customers connect with your service across all sorts of platforms.

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The graphics also explains the difference between a font and a typeface: The typeface is what we often today call “font,” such as Arial, Courier, or Bradley Hand. But the font incorporates the typeface plus the attributes, such as the style (bold, underline, etc.) and size.

Every typeface is said to be split into the key time periods that helps to give some context as to why particular styles have been produced by certain associations as said.

While it is also true that perhaps this sets some of the foundation for the typeface genre becoming the respectable style that we feel it to be nowadays.

To see more about the fascinating world of fonts, check out the infographic below “Choosing Your Brand Font Today” Nail your brand typography choices with this helpful graphic details.