The colors you select send important messages – choose wisely and apply what environmental psychologists have learned about the science of seeing colors. Business Colors are essential to represent the image of your brand.

Vistaprint consulted with Sally Augustin Ph.D., an environmental psychologist, of Design With Science to find out which colors are most appropriate for different types of businesses. Fact is that most of the companies we recognize on their color. Even if we can not remember the shape, we could assign the proper color to each company we are seeing on a daily base.

I remember the US flight carrier Pan Am who had a blue logo. I am not so sure anymore which shape the writing had but the blue stick in my memory. Did you know which colors you use for your brand affect how people perceive your business? Understanding some common color associations will help you communicate the right message for your business when it comes to designing your brand identity.

Most customers select blue as their Business Colors, the lease selected color is brown. But let’s look a little behind the scenes and see what the colors stand for and if they fit your business.

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Let’s take Brown: it stands for ruggedness, strength, masculinity, endurance which is a good fit for fitness, construction or car repair.

One of my favorite colors is Red: It can be related to love, danger, excitement or strength. It can be a good fit for fitness, adventure travel or children parties.

The joker in the bright colors Orange for Business Colors: We relate to orange value, basic, straightforward which can help if you are in the business of construction, lawn service or farming.

The female touch comes all along with Pink: Feminity, floral, beauty is easily seen and their related business can be beauty and spa, florists or fashion.

Lavender or more said Purple: sophistication, glamour, elegance, and style relate all to beauty and spa, arts and crafts or clothing.

Let’s get the hear on with Yellow: Warmth, heat, sunshine comes all good in the area of heating repair, travel or pool services for example.

And here it comes the favorite Blue: It stands for competence, trust, dependability, and security which is seen more in finance, business services or travel.

Skillz comes in the color Green, let’s see what Sally relates to green: It shows nature, environmental, responsibility, and sustainability which we can find for organizations related to gardening, education and environmental.

Maybe you can see your organization not here on the charter which does not mean you don’t fit anywhere. I say there is no color like black, white or grey. However, we can still relate them.

Black: Strength, sophistication, tradition or formality will reflect in a business like car repair, religion or fashion. Grey: Neutrality, balance, sophistication for legal, finance or counseling.

White: Purity, simplicity, and cleanliness can be found in business services, medical or technology.

Color matters, your brand has a personality. Make sure the colors you choose reflect it. The infographic is a summary created by Vistaprint and the data collected from Dr.Sally Augustion of Design With Science.