Back in 2016, Instagram came up with an interesting idea of implementing a feature that would let users publish photos and videos that disappear after 24 hours. Find out how your business can benefit from the Instagram stories and see some case studies which illustrate this new feature.

While there were a few skeptical voices to be heard during its initial phases, Instagram Stories is now one of the social platform’s most popular feature, with more than 300 million people either using or viewing Stories on a daily basis. After such a rocketing to fame, it was only natural that businesses put two and two together and realize just how much potential there is in Instagram Stories if used as a marketing channel. With it, businesses could easily reach a broad audience and promote their brand in an online environment, which is, after all, precisely what digital marketing is all about. And, after just a short while, the newly added feature of Instagram proved its marketing worth. In fact, this approach to advertising became so widespread that, nowadays, 1 in 3 of the most viewed Instagram Stories each day come from businesses promoting their brands. Furthermore, over 50% of businesses on the social platform made an Instagram Story at one point or another, which is in itself evidence enough that the channel is worth pursuing.

Even further contributing to the overall craze surrounding Instagram Stories is the stat that 20% of stories posted by businesses lead to a direct interaction with the user.

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And, in case you may not be too familiar with digital marketing and the numbers orbiting around it, 20% is definitely a hard percentage to reach. The popularity of promoting brands via Instagram Stories has reached a point where deciding to neglect this channel would actually leave you looking at your competition’s back. Hoping to help you avoid such a scenario, check out the useful infographic that teaches you more about how leading companies use this feature of Instagram to give both voice and personality to their brand. The infographic analyzes the numbers surrounding marketing campaigns initiated by leading companies who opted to use Instagram Stories at some point. It examines how firms like Mercedes-Benz, Adidas, McDonald’s, Twitter, NASA, Airbnb, and IBM utilized and made the most out of the popular feature. By summarizing these case studies, the infographic sheds some light on the crucial dos and don’ts you should keep in mind when using Instagram Stories as a way of promoting your brand. After all, improving marketing is primarily done by investigating what the leading companies are doing in order to improve their ratings, so why should the same method not apply here? Besides investigating how firms go about promoting themselves via Instagram Stories, the infographic also teaches you about the core principles of this social media feature. That way, by the time you are done reading it, you’ll be both in on what the big boys are doing and you’ll know a trick or two about how to make the most out of Instagram Stories if you decide to use it as a marketing channel. How are you seeing the new trend, are you utilizing it already? Share your experience with your peers, use our commenting section below.