How connected devices are reshaping consumer behavior in 2019. Which are the most used devices, who owns what and when they use it? Today’s consumer behavior is continually evolving due to generation culture and globalization. Both adapting to and influencing our permanently connected world.
How can marketers, keep up with the pace of change and evolving consumer behavior?
Connectivity is the new norm. With this new reality comes expectations and opportunities that are new to consumers and companies alike. For the B2C business that wants to stay relevant in an evolving world, here’s what you need to know about how connected devices are influencing consumer behavior in 2019 and beyond. The infographic was prepared by content management platform provider Contentstack.
What Are Connected Devices?
The Internet of Things (loT) consists of a web of “smart” devices that can be connected to the internet and to one another. Connected devices can include anything from light bulbs to TVs, security systems, vehicles, wearables, voice assistants, and of course the ubiquitous smartphone.
The number of connected devices will grow by about,180% between 2019 and 2025, states the graph below.
Who’s Connected-and When?
Hint: It’s pretty much everyone, most of the time. The typical American household contains 5 connected devices.
- 77% of Americans own smartphones
- 75% own desktops or laptops
- 50% own tablet computers
77% of Americans go online on a daily basis, out of them 26% go online almost constantly, 43% go online several times a day and 8% go online once a day.
All Kinds of Devices are Going Online
Established connected Devices like smartphones, TVs, and wearables have mostly saturated the market. Popular trends like digital assistants, in-home robots, and smart energy management are capturing consumer interest.
Niche Trends including in-home electric car chargers, wearables. and smart gardening has the potential to become popular. Upcoming connectivity trends have the opportunity to gain traction and include smart lighting, appliances, and security
6 Ways Connectivity Shapes Today’s Consumer
1. Connected Devices Enable Consumers to Shop Everywhere, All the Time
E-commerce in only accounts for 9% of all commerce the U.S., but one-third of consumers supplement the in-store experience with a connected device read online customer reviews, visit a brand’s website while in store, attempt to price match the product online or look for items on Amazon.
2. The Constantly Connected Consumer Puts Premium on …
Expediency: 80% Consumers who expect a response within six hours of posting media to a business’ social media, 80% say when a company responds immediately it, 65% of customers expect consistent levels of service across physical, 55% expect a frictionless flow of information between multiple channels.
Personalized: 54% of consumers expect to receive a personalized discount within a day of making themselves known to a brand, 71% express frustration when their shopping experience feels impersonal.
3. Consumers Searches via Voice Are Exploding
29% of Americans own voice-activated devices and 27% of voice-activated device owners reported using them to make a purchase. In the infographic, you can see what are people purchasing.
4. The Connected Home Continues to Grow
The globally connected home market is expected to grow to over $150 billion by 2023. The global market for smart home security is growing by 27% annually. Home robots will account for $11 billion of the American robotics market by 2020.
5. The Desire for Convenience Drives Payment via Connected Devices
78% of American consumers say convenience is the key reason they use a connected device to make a purchase. Using connected devices to pay is most prevalent where checkout is friction-filled and time-consuming. Consumers are now using devices to pay.
6. Consumers are Considering Security Like Never Before
In Q3 of 2017, U.K, organizations suffered 237 attacks per month – up to 35% from Q2 and 90% from Q1 of the same year. Only 48% – of companies are able to detect a security breach in their IoT devices. In 2018, 78% of -consumers said concerns over data privacy could inhibit their use of connected devices to make purchases.
How Will You Prepare For the New Customer?
Amid estimates that the average person will own and use at least 15 connected devices by the year 2030, B2C businesses that want to remain relevant must start preparing for how this will impact their consumers today.
While we can’t tell you exactly how to plan for the future of your business, we can provide one of the most important tools for future-proofing your invaluable content assets against major disruption-Contenstack’s revolutionary headless CMS.
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