I think we talked many times about it and the game did not change. However, the Infographic compares the difference of efforts organizations to take for customer acquisition and customer retention.
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I hope I do not repeat myself too often but who does not know the investment which is 1:5 but could result in more than 20% increase in profit if you focus on your loyal customers.
44% of companies have a greater focus on customer acquisition vs 18% that focus on retention, how would this result be different if more would focus on retention. Looking into companies which split their budgets we see only 40$ who do this and 30% of agencies only. Most investments go into
Below we can find out how many organizations still invest into
This infographic hones in on customer acquisition vs. retention, courtesy of Invesp Consulting.