Email Marketing
Email Marketing in the 21th century is dead, or is only the way we know which is dead? Can email marketing alone spread the World with your message?
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Although email marketing can be one of the most profitable components of your marketing strategy mix, effective and successful email campaigns don’t just happen by accident. They take careful planning and an understanding of what works (and what doesn’t) when it comes to email marketing.
So the answer is for sure yes
Email marketing is powerful and most important with new tools it can do a lot more for us than in the past. I total agree with you that finding the right tool might not be always easy.
And let’s be fair to all of us, just because we might have a tool built into our CRM, ERP or Mail server does not mean it would fulfill the right things for us. Email Marketing tools versus Email Marketing Automation is the question we should look into.
Personalization
Interest group segments are created from the interests and preferences subscribers choose when signing up to a list or when they update their profile. Groups are great tools for making sure subscribers are getting content that they will engage with, or letting them choose how frequently they would like to receive emails from you.
Contextual
Design compelling creative aligned with customers’ interests, including your Web site and landing pages. Close to loop of communication across all content, see what people interact with and learn from each single campaign. Learn how context to content can be more efficient in getting people to interact and not drop your email in 2 sec in the trash pin.
Real-time
“Create & deliver content that responds to each opener’s personal context, in real-time.”
Does this, not sound exciting ? Did you now know this is possible? Well, our goal as Skillz Middle East is to bring technology together with business needs and emails can only be successful if they get personalized and respond in two-ways in real-time, to the actual reader.
The yellow of the egg is not a single email, it needs to live and breathe through a campaign.
Although email marketing can be one of the most profitable components of your marketing strategy mix, effective and successful email campaigns don’t just happen by accident. They take careful planning and an understanding of what works when it comes to email marketing. Having said this makes it crystal clear that we can not see email marketing standalone, it is part of the big picture that can make your digital marketing efforts succeed or fail.
Time is over, where we see that marketers are sending 100.000 emails out, with the expectation that 2% will open and 1% of them will go into action. Personalization, Segmentation, and Target audience messaging let us measure results.
Step 1: Define
Smarter campaigns for smarter people.
- Strategy for your campaign, who else knows more about your unique selling point than you
- Objectives that directly support your company’s core mission and bottom line.
- Know your target market so the right messages can be delivered to the right people.
- Design compelling creative content aligned with customers’ interests, and bridge the gap between websites and devices.
Step 2: Test
Test campaigns for smarter delivery.
- Devices test them in different devices like Android or iPhone, but also on different screen resolutions.
- Browsers make sure layouts and colors work on different browsers like Chrome, Safari, Edge, or Firefox/Mozilla.
- Timing is precise, check which time is the best for opening based on the audience.
Step 3: Send
Smarter sending.
- List management shall help you to actively revisit contacts to update them before you send.
- Now ready to go, send it whenever you feel right for it.
- Schedule prepare all, but decide when is the best fit for your audience to receive it, or the cheapest airtime.
- A.I. powered based on past experience, and best opening results of your audience.
Step 4: Measure
Know your campaign insides.
- Open or not open, this is the question. How did your audience interact with your email.
- Geographics tell you more about your audience, what they want and where they are.
- Timinging is important to see when they consume information.
Step 5: Reporting
Smarter ways of reporting.
- Bounce rate is one of the key measurements to see how healthy your email list ist.
- Social Sharing and discovering actually what audience did with your message is key for future campaings.
- Reporting results across departments and managment shall give them a chance to deliver input or learn.
With Skillz Middle East and the right tool to success.
Although email marketing can be one of the most profitable components of your marketing strategy mix, effective and successful email campaigns don’t just happen by accident. We help you to navigate through the jungle of tools and platforms with the analysis done with your geographical, KPIs, and audience-driven needs. We help you to define the right strategy which delivers measurable results.
Time is money, and we help you to save money by managing a clean list and find the proper timing to reach a maximum opening result and CTA.
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