Dubai has solidified its position as one of the world’s most popular tourism destinations, and this trend is set to continue in 2024. Let’s take a look at some of the key numbers driving this growth.

The post-pandemic world has brought many challenges, particularly for the tourism sector. However, Dubai has faced these obstacles head-on with innovation, resilience, and a commitment to excellence.

In 2024, the city’s remarkable performance in tourism is reflected in prestigious recognitions such as the Tripadvisor Travellers’ Choice Awards 2024, marking its third consecutive year of success, and being ranked as the world’s No.1 city destination in the Top 100 City Destinations Index 2023 by Euromonitor International.

These achievements are a direct result of strategic initiatives like the Dubai Economic Agenda D33, which aims to leverage the city’s unique appeal, world-class amenities, and cutting-edge infrastructure to attract both tourists and global talent.

In the past year, Dubai has strengthened its global appeal through collaborations with icons such as Real Madrid Club de Fútbol, which is opening a Real Madrid-themed park, and world-renowned composer Hans Zimmer, who created “Sounds of Dubai,” a musical piece capturing the city’s vibrant energy. The city has also hosted major international events, including Gulfood and Gitex Global, drawing visitors from across the globe.

These efforts have reaffirmed Dubai’s position as a leading global tourism destination.

Dubai Tourism Statistics 2024 (Key Points)

  • Total International Visitors from Jan to July 2024 is 10.62 Million.
  • Dubai saw a significant 8% surge in international visitors from January to July 2024 compared to the same period in 2023.
  • Total International Visitors from Jan to June 2024 is 9.31 Million.
  • Total International Visitors from Jan to May 2024 is 8.12 Million.
  • Total International Visitors from Jan to April 2024 is 6.68 Million.
  • Total International Visitors from January to March 2024 (Q1) is 5.18 Million.
  • Total International Visitors in the month of January 2024 alone is 1.77 Million
  • According to the research done by GMI Team, a total of 17.15 million people visited Dubai in 2023.
  • There was an approximate 19.43% increase in international visitors to Dubai in 2023 compared to 2022 (14.36 million).
  • Dubai boasts a substantial accommodation infrastructure, with 821 hotels catering to tourists.
  • Visitors to Dubai have access to a vast array of accommodation options, with 150,291 rooms available across the city.
  • The average daily rate for rooms in Dubai is 536 AED, offering tourists a range of choices to suit their budgets.

Now, let’s explore the tourism statistics for 2024 and further understand why the city continues to be a must-visit location on the world tourism map. Today’s infographics is provided by GMI’s Research Team.

Disclaimer: Skillz Middle East and GMI acknowledges that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented on this infographic. The information represented is based on information researched from various sources on the internet. We are not liable for any errors, financial loss, or damages of any kind that may result from the use of, or reliance on, the information herein.

About: GMI Research Team
GMI’s Research Team is a panel of knowledgeable experts from various fields such as digital marketing, social media, and web development, all united by a common goal—to educate. We enjoy exploring everything from the latest industry trends and emerging technologies to people and demographics, both in the UAE and beyond.

Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.
Dieter Hovorka

CTO, Co-founder, Skillz Middle East

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