Email Is King, long live the King. The one who adapts to the changing times is the one who survives. Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times. No wonder it has not only just survived but is ruling the marketing world for decades.
Despite all the marketing channels that have emerged in the past two decades, as we know social media and video have addressed the needs of our young generation Y and Millenials. The email marketing segment has addressed the baby boomer segment of age and is still number 1 for them. Only marketers understanding audience and adoption in the email marketing tools with new technologies will achieve their mission. Email is King!
Compared to other channels email marketing efforts are measurable and show high ROI. A plus is for sure that it can reach your client in real-time and personalization increases the open rate. Furthermore, a good marketing campaign which spans our omnichannel life does live from diversity. Email works in every stage of a sales process.
A good marketing tool can automate most of the steps in a campaign which allows the marketer to focus on other elements. Utilizing animation and interactivity addresses the gamification aspect in every person.
According to the Salesforce State of Marketing report in 2017, 67% of marketing leaders currently use a marketing automation platform while 21% of them plan to use it in the next two years.
This infographic by email design and HTML-coding company Email Monks, show eight reasons for email’s effectiveness:
1. It drives conversions.
2. Its efforts are measurable.
3. It reaches customers in real-time and can be personalized.
4. It works at every stage of the buyer’s journey.
5. Many of its processes can be automated, freeing up marketers’ time.
6. It is continually being updated with interactivity and animation.
7. It’s a prime channel for testing.
8. It’s a permission-based channel.
Check the infographic, “Email Is King – Why Email Is Still Supreme”, below and see more details on how to master a proper email marketing campaign with success. Share your knowledge in the area with your peers, use our commenting section below.
Know who you are marketing to. Often, marketing plans are a compilation of ideas and data which do not offer any insight. Listing tactics in a document doesn’t explain why you think they might work. Your marketing plan should identify the decision-making criteria that guide your tactics, execution and effectiveness.