With the continuing growth of the Internet of Things (Internet-connected devices all around us), voice search has helped the search function move off the computer and mobile screen.
"I know what you did in your last Marketing campaign, do you?"
Microsoft and the team at Bing have put together an infographic illustrating their predictions for the future of search. They argue that natural language processing, machine learning, and artificial intelligence will help search become more of each of the following 3Ps:
Personal: Consumers expect personalized experiences, and 75% of customers get frustrated when content that is not relevant to their search comes up. The good news is that voice search is becoming increasingly accurate with an all-time low error rate of 5.9%, this sounds promising for the future of search.
Pervasive: A whopping 50 billion Internet-connected devices are expected to be in use by 2020, and consumers will want ways to interact and search seamlessly.
Predictive: Companies will increasingly rely on search data to help them predict patterns and behaviors in their business.
Search is literally breaking out of the box. Once a function that used to be limited to a text box on a specific site has slowly been integrated into more and more of the technologies, devices, and apps we use every day, from phones to gaming consoles.
The futuristic spectrum of search is changing the marketing industry in some abrupt and dramatic ways we never thought would be possible. Hence, how it became a major facet of every marketing plan, that every brand administrating bodies wishes they had a crystal ball to tell them its fate. This is why leading experts in search engine optimization for businesses come to play a very important role and is consistently highly in demand.
Marketing isn’t just about the 4Ps anymore: Price, Product, Promotion, and Placement alone.
We also might see the potential of the rise digital assistance in searches. As SEO professionals are now closely staring down the barrel of a very long smoking gun, and that gun is held by Alexa, Siri, Cortana and Google’s as yet unnamed assistant persona. Everything in the digital world is shockingly paced. And as of now, we focus on the cards being visible on the table by checking the infographic bellow., “The future of search”.