As we inch closer to 2020 when technology is believed to be more dynamic and information all the more accessible, brand marketers have to up their marketing strategy and get ready for a new breed of informed users. They are the ones who want YOU to hear them out, unlike the era of interruptive outbound marketing when marketers would just speak about themselves. This is the essence of “Inbound Marketing”, and it applies to email too.

In the past (and, unfortunately, sometimes even in the present), marketers have been known to email lists and send blasts to people who have not expressed interest in their products or services. Email marketing used to fall squarely into the category of “outbound marketing.” But the landscape has changed and so has the way customers and brands interact.

Today, marketing is about helping subscribers and leads by providing them with relevant and valuable content. Email marketing now supports that inbound model, which is all about dialog with leads.

In this infographic, the team at EmailMonks explains the difference between the traditional (outbound) and modern (inbound) way of email marketing.

You find out about the four stages of Inbound and where exactly email marketing comes into play. The graphics also gives tips on email marketing best-practices so you can convert leads into customers and, eventually, evangelists.

To see how email fits into your inbound strategy, check out the infographic. “Inbound Marketing And The Role Of Email”