Unlock LinkedIn Marketing Tips from the Experts at LinkedIn Business Solutions

Who better to guide you on how to leverage LinkedIn for marketing than the team at LinkedIn itself? The business solutions team, who live and breathe the platform, has shared some valuable insights through an infographic detailing how LinkedIn uses its own tools for marketing success.

The infographic highlights three key strategies that LinkedIn has implemented to drive engagement and increase conversions. Here’s a breakdown of each tactic and the impressive results they’ve achieved:

1. Testing Sponsored Content Posts

LinkedIn has mastered the art of A/B testing with sponsored content. In one experiment, they tested two versions of a sponsored content post—one with a statistic included and one without.

The results were eye-opening: the version with the statistic had a 37% higher clickthrough rate and garnered 162% more impressions compared to the version without the statistic.

This demonstrates the power of data-driven content and the impact that compelling statistics can have on audience engagement.

2. Personalizing Sponsored InMail

Personalization is key to connecting with audiences, and LinkedIn has successfully applied this principle with Sponsored InMail. By using dynamic macros to insert a member’s name into the greeting, LinkedIn made its InMail messages more personal and relevant to recipients.

This approach led to 1,240 blog subscriptions (6% of total conversions), showing how personalized outreach can drive meaningful results in terms of lead generation and engagement.

3. Increasing Conversions with Insider Campaign Tips

LinkedIn also learned the value of addressing its audience directly in campaign messages. By crafting more direct messages that spoke to the audience in a personal way, LinkedIn saw a staggering 185% increase in engagement compared to when they used indirect messaging.

This tactic reinforces the idea that a personal, direct approach resonates more with audiences and leads to higher conversion rates.

Learn More: “The Secret Sauce – How LinkedIn Uses LinkedIn for Marketing”

These tactics show that LinkedIn doesn’t just promote itself—it practices what it preaches when it comes to LinkedIn marketing. To dive deeper into the strategies LinkedIn employs, take a look at the full infographic, “The Secret Sauce – How LinkedIn Uses LinkedIn for Marketing” for more insights and takeaways that can help you optimize your own LinkedIn marketing efforts.