We consider too many options to visit an event. Sometimes we are running out of time and maybe are unable to travel to a remote location to attend. Live-streaming of events like conferences, product-launches or interviews empowers us a marvelous opportunity to reach an audience across the globe.
For IT it is always the same question. Who has the best streaming software which I can use to actually make live-streaming happen? While technology emerged to also offer us now platforms which can replace our actual software we are still keen to understand the cost impact and how secure our stream is.
Marketers understand the benefit and the use of live stream video is increasing, and they are finding new ways and reasons to live stream.
One of the biggest reason marketers live-stream is to achieve more interactions with audiences. One more reason is to make videos more accessible and add a human element to digital marketing.
We can read this in the infographic created by video-streaming company StreamHash. The graphic looks into the reasons brands live stream, the platforms that are most used, the actual length of live stream videos, and more. Who has not gone this route can find ideas for types of content to live streams, such as live interviews, behind-the-scenes stories, and breaking news.
As you might read here out it is all about storytelling.
Live streaming enables new ways how to interact with your e-commerce audience, the graphic suggests a couple of methods here. The traditional ways of product launches as we know them from the past can be enhanced with a live-streaming experience. Virtual tours and consumer panels can all be creative ways to use live streaming to help to sell.
Look below into the complete infographic and learn how to live-streaming like a Pro. If you are into live-streaming already share your experience in our commenting section below.
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