Millennials makeup 25% of the US population and will make up 75% of the workforce by 2025, according to the infographic.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
So, before you engage this valuable demographic, make sure you understand what drives them.
Millennials value experiences, sharing, connections, passion, happiness, and discovery: “61% are worried about the state of the world and feel personally responsible to make a difference,” states redpepper. Moreover, 63% want their employer to contribute to important causes.
Some 64% would prefer a job they love than make twice the pay at a job they think is boring. “And 88% prefer a collaborative culture over a competitive one,” states redpepper.
To find out more about what drives Millennials to work and shop, check the redpepper infographic.