The Pros and Cons of Top 7 Social Media can help you to identify what is working on which social media network, and what are they good in.
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Pros: Instagram is for sure simple to use and was the fastest growing network 2014. It Appeals to wide audience – Links don’t work in captions – Limited integrations
Cons: A pain in the ass, links don’t work in captions and it is not friendly to developers, it has limited integrations capabilities
Pros: LinkedIn allows networking opportunities directly with the members and prompt direct business relationship, enables sharing of knowledge and expertise
Cons: on the other side of the coin the B2B focus limits the audience. Ads can poorly be targeted which leads to a potential overload of irrelevant content
Pros: Facebook is really easy to use, set up and control from a variety of devices, Facebook allows you to communicate publicly and privately, in real time
Cons: Facebook still faces privacy issues, marketing campaigns can be time-consuming, and the negative thoughts by their users it has become ad-focused
Google+
Pros: Google+ is the only social network which has a profile with SEO benefits (ie, will help your site’s visibility in search engines. It can easy to use and integrates with Gmail and Google Docs
Cons: Google+ is very similar to facebook, but a strong rule it does not allow promotions and contests, they are strictly forbidden. Still, Google fights for market share and has limited audience size
Pros: Twitter is easy to setup and use, the 140 characters limit keeps messages to the point and it is easy to search network for content using hashtags
Cons: Quickly the volume of messages can lead to overload and for sure we can say it is not a platform for visual content
YouTube
Pros: YouTube allows more directly connect with your audience, it can be used to explain complex concepts and users do not need to follow you to reach your content
Cons: Quality and editing need to be top notch and it requires greater planning than other channels
Pros: One of the biggest advantages is that images are hyperlinked to the source and Pinterest has more selective following ads appeal audience
Cons: You need to make sure your imagery is well chosen, sad but one of the limitations which could be harmful audience demographics can be limited
See them once more in and Infographic, The Pros and Cons of Top 7 Social Media networks.
I share the same views as you do on most of these social networks.I find Instagram quite unfriendly to business owners but on the upside you can post pictures of your business.Linked In encourages professional conversation and sharing of ideas.For as long as I have been registered in LinkedIn I have not seen a down side to Linked In.Facebook would have to be my favorite,much like You Tube it now has a “Live recording” feature which allows you can use to record yourself giving pointers on your business and also anything you may want your potential customers to know about your business.These days when you post links to your site they may be flagged as spam but that’s where the recording feature comes in.Why post links when you can just tell your audience verbally how to
access your site.
Google+ is pretty good and apart from the issue of limited audience size I would give it a 5 star rating.You Tube offers a very good deal for business owners.You can post your video on You Tube and guaranteed you have a large following,you will get a lot of views.If this is not heavenly,then imagine that you can also monetize your videos,You Tube will pay you to post,how cool is that?
I have used neither Pinterest nor twitter for marketing so I don’t have much to say about them.For the record I love your post Dieter!
Thank you for the super words, love your feedback and this makes us working harder
I can see now where the benefit for each of them is, however, think about it if you would gain one social network which combines all benefit you want 🙂
I see you don’t monetize your site, don’t waste your traffic, you can earn additional bucks every month because you’ve got hi quality content.
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These were the actual pros and cons of the social media apps. However, I still use Facebook Primarily for connecting with people of my field.
Facebook and Twitter are definitely my main sources of traffic- Facebook more so! Another very informative post- love it!
Instagram definitely is a pain in the ass, but I make the most valuable connections there for sure. I have the most followers on Twitter, though. I’ve tried to break into Pinterest because everyone says that’s where you get the most traffic, but I’m not super happy with the results. Any advice?
Could not agree more with this list. Pintrest is perfect for my brand, but creating seperate images just for that has been a little annoying. You’re totally right that each platform has it’s pros and cons. Will keep this in mind!
Thanks for the share…I would love to try Pinterest.
Love this post! Thank you so much. I’m sure this is going to help me no end with my blogging. It’s good to see at a glance how different platforms can help me.