So you’re ready to use video in your marketing efforts, but you’re not sure where to start… So what are effective questions that can possibly be a helpful guide to the process of creating a marketing video for your company?
“I know what you did in your last Marketing campaign, do you?”
You’ve come to the right place. Video production company JLB Media Productions has created an infographic with 11 important questions to help guide you through the process.
From overall goals about messaging to logistics about budget and ownership, the infographic walks you through the steps you should take prior to hitting “record.”
For example, it may help to know that videos 15 seconds or shorter are shared 37% more often than videos that are 30-60 seconds long, according to the infographic.
As mentioned in the infographic, almost half of the marketing professionals worldwide name video as the type of content with the best Return on Investment. websites are 50 times more likely to appear on the first page of search engine results page if it includes videos, mobile video ads that include social media buttons drive 36% higher engagement too. Undeniably there’s 92% of mobile video viewers share videos with others.
If you are the digital marketer who somewhat is new to video marketing, you can take some comfort in the words that follow below.
First of all, you are not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
However, setting up a video campaign doesn’t have to be that challenging. In fact, it’s not so different from creating any other marketing campaign except, you know, a lot better and fancier.
So what are the important questions to ask in making a Marketing video? To ask yourself all 11 questions, check out the infographic below.
we always think videos would be hard to create. But you made it looks easy.
wow, this is nice
Hi Jalena
This is my first time reading your post, but guess what?
I’m inspired. You did a nice job dear
Valentine Nnanyere
Very helpful! Thanks for sharing
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Very informative and helpful post. Thanks for sharing!
That’s such an informative post.. I have just began editing my videos for my just launched youtube channel and this would definitely help me.
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Such a wonderful tips! Exactly what i need.
I love making and editing videos. But the important part of a video is your content! Sometimes it’s not that easy to be creative…
love your post! Thanks for sharing with us 🙂
I definitely believe (and know actually) videos can help you in promoting, but that’s a whole new art form. Thus, this content is really helpful, a must read.
Now I just need to get a decent camera 😀
lovely post.. these question clear all pop up ideas that come before making marketing plan.
Good luck.. keep it rocking up !!
I always thought videos would be hard to create. But you made it looks easy.
I really find your article helpful. I think the old school pinterest masters will like your post.
I have never considered using videos, as my blog is simply my writing expression about my life, but I do find it interesting that videos help increase views that significantly.
Very helpful post. Thanks for sharing
An infographic is either make or break. You end up with something that transfers the idea effortlessly or makes people click away!
This article covers the questions you need to ask yourself very clearly! Great post!
This is so interesting, especially the part about how 15 second videos are more likely to be shared than 30-60 seconds. I just created a 72 second video- wish I read this sooner!
great post