A good friend of mine, Dave explained to me many years back what does it mean to have a break in your customer experience. Simple brought to the point is the fact, once we are in a store we are actual facing hardware, meaning we see the product we want to purchase or even can try it if we talk about fashion. It is about time for retial to bridge the gap between digital shopping and In-Store Shopping Journey.
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Consumers’ use of mobile and digital devices while shopping in-store has increased significantly in the past few years, an infographic by CUBE, a company that specializes in providing digital customer experiences, points out.
For example, 5% of retail sales were influenced by mobile devices in 2013, but by 2016 that figure had jumped to 37%, and 22% of consumers spend more as a result of using digital devices in-store, according to data the infographic cites.
But incorporating effective omnichannel strategies can be challenging: The strategies of 93% of brands and retailers are misaligned, which has a detrimental effect on omnichannel efforts, the infographic explains.
But there are successful digital and in-store blended experiences from big-name brands, and the infographic goes on to provide a few real-life examples.
To learn more about how a customer’s digital experience can affect their in-store purchases, and to get ideas for how to implement successful omnichannel retail strategies for your brand, check out the infographic. Just tap or click to view a larger version.