If you’ve shopped on Amazon, you’ve probably received a follow-up email to rate your shipping package. Amazon takes packaging seriously, and your business should, too. What can be the science behind superb packaging?

After all, the packaging doesn’t just refer to shipments; retail product packaging often keeps those products from going bad and provides differentiation, according to an infographic published by Direct Packaging Solutions.

Packaging is a huge part of any product. Packaging ultimately serves two main jobs.  its first job is to effectively market the product being sold and it’s second is to efficiently contain the product inside.

The first impression of any product on a consumer is the packaging, they’re likely to base their expectation of the product on the appearance of the packaging, so getting it right is a must! We’d love to be able to say that consumers make their purchases based on the quality of a product, but we’d be lying, packaging design is seen to play a huge role in their decision.

And since the packaging is the first impression consumers may have of your product, getting packaging wrong can cost you sales.

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Luckily, there have been innovations in the packaging world, as the infographic explains, such as retail packaging that allows consumers to feel the product inside the box, new lightweight materials, and packaging that can be safely baked, frozen, or microwaved.

In the infographic, neurodesign is mentioned and defined to have delved deep into the human brain to determine how brains perceive each packaging designs.

To see more about the science behind superb packaging, some of the innovations and strategies that can help protect, store, and sell your products, check out the infographic.