SEO now plays a key role in your business or not? And by chance you’re not ranking while people are researching, you’re immediately out of consideration for when they decide to buy the product online or offline, or not?
“I know what you did in your last Marketing campaign, do you?”
First, the good news for today: Four out of five marketing influencers (81%) describe their SEO strategy as successful, and SEO is 85% more likely to drive website traffic to your site than PPC (pay per click) advertising, this sounds to me like a success.
However, the bad news: That doesn’t mean that SEO is easy to understand for everyone. Ranking higher in search results, generating valuable traffic, and justify the investment for measurable ROI are three barriers that SEO now marketers face.
Today’s infographic by SEO now experts Octos provides statistics about SEO and shows us how it works.
For instance, only 34% of brands use only in-house teams to manage SEO now, the graphic shows, while 66% either outsource or have hybrid teams in place.
If you’re ready to get started on your SEO strategy, check out these mistakes to avoid and these trends to watch.
SEO now and Relevance of it in 2017
Were you ever bombarded or have you read (or been bludgeoned by) all those articles about how SEO now is supposedly dead? Or do you feel that, despite getting plenty of traffic and rankings, you’re not actually obtaining any new customers? Have it got you wondering if whether are your SEO efforts are actually providing real results? It can be hard for people who are not SEO professionals or expert in the subject-matter to know or understand the value that effective search engine optimization can bring to your business.
And so if you’re trying to convince the higher-ups at the company that this is something you need to get involved with, you may be facing an uphill battle. How should you approach the situation, then, when it seems like every other day someone wants to claim that SEO now is dead?
The answer is in the approach. Although site traffic and high search rankings are a huge part of the overall SEO experience and success, it is not everything.
All and every marketing segment gets stuck in their own world, and far too often we search marketing professionals only think about SEO now. We always perceive it and report on it myopically, without even thinking of the overall business impact.
And now that you’ve isolated organic visits and revenue, the next step is comparing that to overall traffic and the other individual traffic-driving channels. Saying that SEO now that accounted for $20,000 in revenue is great, but showing that SEO that accounts for 45% of your total revenue is an even more powerful statement.
The fate is the same that goes for the reverse if you’re showing the negative impact of what happens if you stop doing SEO now. Don’t just show loss of ranking or traffic and how that affected just organic search. Show the bigger picture — how the lack of SEO has impacted the whole business — and you’ll have an easier chance of fixing the problem.
Majority of the business owners find it very frustrating to see their businesses drop when rankings fluctuate, and, unfortunately, it is often due to uncontrollable, outside factors. So, if there are so many things you can’t control, why spend time or money on SEO now? Where is the benefit if traffic and rankings can vary so drastically and if sales numbers aren’t matching the traffic and page views you are seeing?
To see more facts about SEO, check out the infographic “13 Statistics Illustrating The Relevance of SEO Now in 2017” down below.