Email, social, search engine marketing, and offline campaigns… can there be any more ways to reach customers? Today’s Infographic talks about seven tested ways texting can be used for your small business.
The folks at TextMagic say “yes,” and argue that texting (SMS) can be one of the most efficient and effective ways to reach your audience, noting that SMS has open rates of 98% and conversation rates of 45%.
While both corporations and small businesses user emails, paid social advertising and other means of search engine marketing to keep their heads above the water, they often forget about the important channel of business texting.
Take a look at how SMS can improve your sales and marketing efficiency, and increase both customer and employee satisfaction. Texting can be leveraged as a powerful and cost-effective promotional tool. Here is why:
A text message has an estimated open rate of 98%, compared to email’s 20%.
Further, you can read in the infographic, 90% of the time a text message is read within the first 3 minutes of receiving it, according to MobileSQUARED. Customers who receive texts have a 40% higher conversation rate than those who don’t.
TIP: For promotions that are time-sensitive, use text messaging. If time is not critical, combine text with email campaigns.
Texting shouldn’t be limited to marketing, in the infographic, you can learn about seven tested ways texting can be used for small businesses:
1. Sales and marketing campaigns, how they compare to other channels.
2. Coupons, a bonus for redemption and successful building customer database
3. Order confirmations, which easily increases customer satisfaction
4. Appointment reminders, reduce no show rate and cost-effective way compared to other channels
5. Alerts and notifications, focus on important details to increase customer satisfaction
6. Staff communication, short messages with essential information are welcome
7. Surveys, polls with short answers have a high number of participants,
To see more on how text messaging improves your customer and employee communication for your business, check out the infographic “7 Tested Ways to Use Texting for small business”.
Such a great and informative article.
Thanks for sharing
This is an amazing article. Thanks for sharing such awesome content.
Thanks for sharing this awesome article.
Did you know that nearly 82% of consumers keep notifications on their phones switched on? This is primarily due to the fact that businesses now send real-time notifications, alerts and digital receipts to customers or users by connecting their website.
It is a well written and well written article. He has everything you can ask and I would like to express my gratitude for giving me this gold information in this article. i have a good news about mass texting service you can get this service and increase your your business sell and create SMS campaign and promote your business
I need to to thank you for this fantastic read!!
I certainly loved every bit of it. I’ve got you saved
as a favorite to look at new things you post…
I always ignored texting as a way to communicate with my audience because I thought people don’t really use it.
Now that I’ve read your post I’ll think about using it!
I agree with you, I was not into writing a lot of texts, but sometimes a combination is useful 🙂 cheers