Digital Marketing

We live in an hyper-connected world which is dictated by audiovisuals all over. From our simple website to the mobile app, social media or social commerce we consume on daily base more and more audio-visual content. Companies have to transform their product and services offerings to be presented on a global scale in a digital environment. But having recognized and said you need so does not take the challenge away to go through this digital transformation.

Online and Digital Marketing Challenges

Organizations incorporate their knowledge in 90% of their industry know-how which makes their product offering and services unique to competition and other market offerings. But the world is shifting through globalization and culture mix to a melting pot for marketers. They need educating themselves on it-technologies and digital marketing terminology. To reach their audience they need to shift with their marketing to the internet. But the internet is opportunity and threat at the same time. For every marketer, the questions and challenges stay the same.

In summary: Once we have defined our KPI’s and our digital strategy we can work on profiling our audience and generate our content to be fit for all digital channels (Omni-channels) of our audience choice. This will ensure the proper income of our business over digital and online marketing.

What are elements of digital marketing and online marketing?

1. SEO

Ranking on Google on position #1 does not influence your potential clients to buy from you or your eCommerce store. Companies are misled by the terminologies because they do not establish their actual business relevant KPI’s. Use SEO wise across all content and across different channels.

2. EMAIL MARKETING

Email is nevertheless the most effective marketing method of our days. However, our audience is less patient than many years before. In 0.4s they decide if the information is relevant to them or not. Personalization, Campaign Management, and List Management are the important elements in your email marketing strategy.

3. SMS MARKETING

We are living in an always-connected environment and most of us are carrying a smartphone. SMS can meanwhile assist us with links back to our eCommerce store, website or social commerce, and deliver point exactly to the ideal person we are looking for. SMS campaigns are very useful if we want to penetrate upselling and cross-selling.

4. BIG DATA & ANALYTICS

Google Analytics is for free and delivers you insides which you might even do not know how to transform it into an action plan. More meaningful insides to your customers and potential customers is the yellow of your egg. People and our environment are transforming constantly and so should our marketing and digital presence. Recognizing what our audience is looking for, how our site visitors are perceiving our image online is key to recalibrate our presence and optimize the information we deliver. Marketers are required to read and understand this type of big data.

4. A/B TESTING

It does not always need is the version 1 of your design which is the best to perceive from your audience. A/B testing tools help you to evaluate between two designs, two text messages and even two colors which one fits the best for your audience. Instead of reaching only 10% of your audience we can now increase your chance of getting the right attention. 

5. VIDEO MARKETING

Social Media demonstrated us the importance of videos in marketing. In the year 2017, we had an increase of over 300% of video content on social media consumed by the users. Allover the internet video content is more important than any other format. We can not deny we need to pack our product and service offerings in video messages to reach our audience.

6. WEB EXPERIENCE MANAGEMENT

A web store or website has to be perceived the same way on every device for our audience. Web experience management makes sure this happens with responsive design of apps and sites. Personalization makes sure that messages get adjusted and direct the accurate information to the right audience.

7. BANNER ADS

The banner advertisement has been the oldest online marketing since the time of the internet. They existed at the time the first website went online. However, today it is more than this. Different layouts, personalization, and channel optimization shape them more powerful than before. Also since the era of mobile devices, we had to transform them into a new layout and to be shown in mobile apps.