It’s more than data and insights. It’s about actually knowing people. Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
Use insights to increase foresight.
Marketers are now required to not simply react but to predict. And with the competition just a click away, mistakes are costly. You need to be able to anticipate what your customers want, so you can deliver the right experiences at precisely the right time.
Customer foresight is your marketing opportunity.
Your customers expect you to anticipate their needs and wants. Adobe Marketing Cloud is a set of integrated solutions that let you create an environment where customers get what they want, when they want it. It brings together solutions that can push and pull data to give you the most complete insights. You can then use these deep insights to predict what your customers want, at the right time and in the right way.
Mobile app analytics
Don’t just know your customers today. Know them tomorrow.
Adobe has been named a leader in the Forrester Wave™: Data Management Platforms, Q4 2015. Read the report to find out why we were named a leader and how Adobe Audience Manager can help your business.
Reports and dashboards
Organize and visualize any data in quick-reference dashboards and detailed reports. Share dashboards and reports through email and mobile.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Standardized video and ad engagement measurement.
Simplify the visualization, analysis, and sharing of complex sets of data.
Mobile app analytics
Gain a deeper understanding of your mobile app users and your mobile campaign right from your desktop, smartphone or tablet.
Data storage and APIs
Quick and easily know the differences between customer segments — right out of the box.
Link previously unknown data to known sources. With a single click, show what elements of your marketing are working.
Ad Hoc Analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities.