It’s more than data and insights. It’s about actually knowing people. Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
Use insights to increase foresight.
Marketers are now required to not simply react but to predict. And with the competition just a click away, mistakes are costly. You need to be able to anticipate what your customers want, so you can deliver the right experiences at precisely the right time.
Customer foresight is your marketing opportunity.
Your customers expect you to anticipate their needs and wants. Adobe Marketing Cloud is a set of integrated solutions that let you create an environment where customers get what they want, when they want it. It brings together solutions that can push and pull data to give you the most complete insights. You can then use these deep insights to predict what your customers want, at the right time and in the right way.
Adobe Analytics puts predictive analytics, forward-looking insights, and more intelligent decision-making into the hands of marketers and business users. You get data-driven responses in real time so you can provide perfectly matched and timed experiences to your customers.
Don’t just know your customers today. Know them tomorrow.
Data storage and APIs
Data fuels action.
Adobe Target is a marketing solution that makes it easy to test your experiences, so you can deliver the right experiences to the right customers at the right time. It uses machine-learning algorithms to personalize content and design. It also has custom, optimized algorithms for offering the next best content or product suggestions. Adobe Target allows you to use automation so you can personalize customer interactions in real time.