After having the last two years the effect of GDPR on European union businesses, now comes CCPA which talks all about California. In less than three months, “California’s GDPR”, the California Consumer Privacy Act (CCPA), will become into effect. GDPR vs CCPA, how can we compare them?
Technology is sometimes a blessing but most of the time a challenge. Organizations and marketers are suffering to most of the time to play catch-up instead of benefiting from technology. 10 Modern Technologies which are Disrupting Digital Marketing and still try to find their way to benefit everybody.
Linking Data is the Biggest Challenge for Global Marketers across all industries. This was the case 2015 and reaching 2018 did not make us more happy on this topic. Let’s review which kept our marketeers busy 2015 and the big data challenge which is still valid in 2018.