Content marketing is more essential than ever before, while webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. However, keep in mind, audiovisual content is leading when it comes to conversion.
If you are just starting your digital transformation, you will soon notice that the word “creativity” plays a vital role in the journey. Well, podcasts are a tool that can provide people with a chance to express their creative side without any limits. So let us look into the role of Podcasts in Digital Marketing.
Sell your business with eBooks sounds may be old fashion, but wait until you discovered the hidden gems. It’s a little longer than your average blog post, and more text-based than an infographic, an ebook is something that can give a detailed insight into your brand’s expertise and understanding of your business field. Not only does it help in lead generation, but it also helps in establishing your brand as a leader and expert within your target market.
Influencer marketing has rapidly matured and keeps the interest of marketers also in 2020. No digital marketing strategy should miss the golden opportunity. But how does it fit in our B2B strategy in 2020, who are the right influencer?
What is Gated Content and how does it work for your brand? Are you already using this method of content marketing to fill your sales funnel and how can you be successful?
The world of blogging has changed a lot over the last few decades, from the days of personal blogs to the world of businesses and brands writing to wring every last drop of content out of every subject imaginable. Blogging in 2020 might be different than in the good old days.
Today in our Skillz Academy we are looking int the Social Media Content Trends for 2020 and Beyond. In the 5 min training you will learn what is emerging and what to look for. Test yourself how you observe the material.
From time to time I get into the debate with marketers who don’t believe in social media. But I try to repeat myself, “it’s not about yourself where you want to be if they are your potential clients you need to show up and pick them up where they are.” Social media is a potentially invaluable medium for marketers.
Planning your B2B marketing strategy for 2020? Read this guide to find out why your brand should make video a central pillar of your strategy in the coming year.