Today, more and more owners of “brick-and-mortar” businesses ask, “Why should I represent my brand online?” Young companies are already there, but if you used to operate in an old-school way, it’s time to consider moving you’re offline to online business and enter the digital world.
![COVID-19 Impact on Business, and Digital Marketing [Infographic]](https://skillzme.com/wp-content/uploads/2020/06/hero-image-covid-19-business-impact-1080x675.jpg)
COVID-19 pandemic-related shutdowns have affected most industries and sectors in various ways. Online business presences can tell the story quite easily and well by just looking at Web users, organic traffic results, and conversion rates. COVID-19 impact on business is for the one half respectful great while for the other half may be horrible.
All businesses – from large corporations to small brands run by just one or two people – need to have a website these days. It’s an essential part of running a successful organization because, if your customer can’t find you online, you’ll most likely lose this potential sale.
It is more important than ever before to master multichannling for marketing to gain your market share and lift your business. Awareness, recognition, and identity are everywhere present.
![How to Create Effective Online Listings: Words That Sell [Infographic]](https://skillzme.com/wp-content/uploads/2019/11/How-to-Create-Effective-Online-Listings-Words-That-Sell-mp3-image-1080x675.jpg)
Consider The Psychology, the psychology behind consumer behavior can help you get the biggest return from your listing. There are always the buzz words or trending works which pulls the attention of the majority of consumers.
![Today: Website Promotion Basic Tips [Infographic]](https://skillzme.com/wp-content/uploads/2019/09/hero-image-never-forget-anything-about-seo-1080x675.jpg)
Website Promotion starts with the thought around affordable SEO which stands for Search Engine Optimization or search engine optimization. These are techniques and strategies that you can use to make your website or web shop rank higher by search engines such as Google, Bing, Yahoo, and many others.
![HTTP to HTTPS A Visual Guide Keeping SEO in Mind [Infographic]](https://skillzme.com/wp-content/uploads/2019/04/hero-image-http-https-1080x675.jpg)
Ranking in Google search engine and being optimized in SEO for others is today essential for presenting yourself digitally to your potential clients and customers. Small tricks have a large impact and one of them is moving your website to a secured channel with HTTPS.
Building a website can be difficult, so you may want to look to buy an established website instead. Buying has some perks over building a site: it is already up and running, and has SEO and marketing tactics built in.
In the early days of the internet the term, “SEM” was used to describe both search engine optimization (SEO) as well as paid search. Things changes and SEM is referred to solely as paid search.
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