Facebook and Co are for a couple of years a new aspect also in life for our younger generation. They use it on a daily base and maybe even spend to much time on them. To protect children, the major social media platforms have age restrictions to prevent those underages from creating profiles, but this does not always block them of using it.
Sir Tim Berners-Lee invented the World Wide Web in 1989. Social Networks had a much earlier day of birth. Social networking was born one day in 1971, when the first email was sent. The two computers were sitting right next to each other. The message said “qwertyuiop’. 2019 Surprising Statistics show who is in favor of the users on their Social Media Network.
Social media is an integral tool in any digital marketer’s arsenal. However, not everyone uses these social channels in the same way. Have you ever stopped to think about the nuances in your audience’s social media behavior? It’s time to look into Social Media Usage based on the generation wave, who is spending time where?
Influencer marketing can give you greater access to your audience, spread your brand message and raise brand awareness. According to a study, “94% of those who used influencer marketing believed it to be effective, and another 48% in the United States planned to increase their budget for this tactic.” Time to increase our majurity and look into the 5 big mistakes we can avoid in influencer marketing.