Trust between customers and brands is the bedrock of their relationship. This trust derives from customers’ belief in a company’s product or services, and its commitment to share core values. One of the best examples is Apple who managed over years the drive to achieve customer trust by their fan community for their product design and innovation.
“Word of Mouth Marketing” is not new. It had its roots in ages when people praised a product in front of their friends and relatives. The conversation usually depicts the benefits of the product and what problems the product solves.
There’s video marketing. And content marketing. And influencer marketing. And social media marketing. But have you heard of FOMO Marketing? If not, you’re definitely missing out! Exactly as it sounds, FOMO Marketing uses customers’ FOMO, or fear of missing out, to drive customers to your website and ultimately boost sales.
I can remember as it would have been yesterday, not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. There is no marketer not planning it into there marketing mix.
At this point, your company is probably investing time, money, and other resources into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program.
Pinterest is still a valid social media platform when it comes to Pinterest influencer marketing. Learn today which are the top influencers on Pinterest and what are the trending topics which they represent, see if you can find value for your products with them.