When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?
There’s video marketing. And content marketing. And influencer marketing. And social media marketing. But have you heard of FOMO Marketing? If not, you’re definitely missing out! Exactly as it sounds, FOMO Marketing uses customers’ FOMO, or fear of missing out, to drive customers to your website and ultimately boost sales.
I can remember as it would have been yesterday, not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. There is no marketer not planning it into there marketing mix.
The rate of technology is evolving in in this digitally-interconnected world is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even customers are way ahead in terms of knowledge and familiarity with the latest digital marketing trends. They expect the same from the brands they engaged in or do business with.
Influencer marketing has rapidly matured and keeps the interest of marketers also in 2020. No digital marketing strategy should miss the golden opportunity. But how does it fit in our B2B strategy in 2020, who are the right influencer?
What is Gated Content and how does it work for your brand? Are you already using this method of content marketing to fill your sales funnel and how can you be successful?
From time to time I get into the debate with marketers who don’t believe in social media. But I try to repeat myself, “it’s not about yourself where you want to be if they are your potential clients you need to show up and pick them up where they are.” Social media is a potentially invaluable medium for marketers.
Are you struggling and are you incapable of making sense of Marketing Attribution? 58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree, only 17% say no?
Consider The Psychology, the psychology behind consumer behavior can help you get the biggest return from your listing. There are always the buzz words or trending works which pulls the attention of the majority of consumers.