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Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?

9 Ways to Use FOMO Marketing [Infographic]

9 Ways to Use FOMO Marketing [Infographic]

There’s video marketing. And content marketing. And influencer marketing. And social media marketing. But have you heard of FOMO Marketing? If not, you’re definitely missing out! Exactly as it sounds, FOMO Marketing uses customers’ FOMO, or fear of missing out, to drive customers to your website and ultimately boost sales.

Digital Marketing Trends In 2020 [Inforgaphic]

Digital Marketing Trends In 2020 [Inforgaphic]

The rate of technology is evolving in in this digitally-interconnected world is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even customers are way ahead in terms of knowledge and familiarity with the latest digital marketing trends. They expect the same from the brands they engaged in or do business with.