When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?
I can remember as it would have been yesterday, not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. There is no marketer not planning it into there marketing mix.
If you’ve got an online company and you’re looking for growth, engagement, and higher conversion rates, it’s all about the content you’re creating: how long, how often, how high quality, how you’re presenting it, what kind of topics you’re covering
Website Promotion starts with the thought around affordable SEO which stands for Search Engine Optimization or search engine optimization. These are techniques and strategies that you can use to make your website or web shop rank higher by search engines such as Google, Bing, Yahoo, and many others.
Having a great design and building excellent user experience for your site visitors is essential to survive in the jungle of the world wide web. However, one of the elements people forget about is technical SEO which needs to be fulfilled. 404 Error is one element which needs to be taken care of.
Ranking in Google search engine and being optimized in SEO for others is today essential for presenting yourself digitally to your potential clients and customers. Small tricks have a large impact and one of them is moving your website to a secured channel with HTTPS.
In the early days of the internet the term, “SEM” was used to describe both search engine optimization (SEO) as well as paid search. Things changes and SEM is referred to solely as paid search.
Website speed is an important topic in web development. This is especially true now that Google announced speed would be a ranking factor for mobile pages and not just desktop ones. This means trouble for a lot of websites.