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Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?

404 Errors: Things That Could Happen [Gifographic]

404 Errors: Things That Could Happen [Gifographic]

Having a great design and building excellent user experience for your site visitors is essential to survive in the jungle of the world wide web. However, one of the elements people forget about is technical SEO which needs to be fulfilled. 404 Error is one element which needs to be taken care of.