Website speed is an important topic in web development. This is especially true now that Google announced speed would be a ranking factor for mobile pages and not just desktop ones. This means trouble for a lot of websites.
SEO tactics have one thing in common, they are all following the mission to reach the finish line in front of everyone else. Time to justify if we have settled our KPIs as a marketer to see if we have succeeded or not.
No other digital marketing topic is so bespoken and all the time in the focus. Every now and then search engines like Yahoo, Bing or Google change their algorithms which results in adjustments for our e-Commerce and website. Time to look into how to do SEO right in 2018.