When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?
Retargeting is for sure one of the most efficient ways to actually convert your prospect to a client. However, a lot of social media channels are weak in their assistance when it comes to retargeting. A DMP or proper marketing platform could help to overcome this challenge. Today we want to see how LinkedIn can help marketers to retarget their prospects and clients.
Today we listen to what 5000 marketers said about video marketing on social media, how they see promoting their brand and reaching new customers on social media. Read below and see the infographic to learn what is trending in 2020.
You ever wondered what is TikTok, why is it a big hype in 2019 and has been identified as one of the fastest-growing social media platforms of 2019. TikTok monthly installs surpassed those of Facebook, Instagram, YouTube, and Snapchat this year. The outlook is rosy that its popularity will continue to grow also in the coming year. The magic words are TikTok Video Marketing.
The Instagram Stories are a copy-paste from Snapchat? Well not anymore, the format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Learn today in our Instagram Stories 101 what you can do to stand out of the crowd.
At this point, your company is probably investing time, money, and other resources into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program.
More than 500 million tweets are sent every day. That’s 5787 tweets every second. How can your brand stand out from the crowd?
Pinterest is still a valid social media platform when it comes to Pinterest influencer marketing. Learn today which are the top influencers on Pinterest and what are the trending topics which they represent, see if you can find value for your products with them.