Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?

Retargeting: LinkedIn Advertiser Checklist For Success [Infographic]

Retargeting: LinkedIn Advertiser Checklist For Success [Infographic]

Retargeting is for sure one of the most efficient ways to actually convert your prospect to a client. However, a lot of social media channels are weak in their assistance when it comes to retargeting. A DMP or proper marketing platform could help to overcome this challenge. Today we want to see how LinkedIn can help marketers to retarget their prospects and clients.

9 Ways to Use FOMO Marketing [Infographic]

9 Ways to Use FOMO Marketing [Infographic]

There’s video marketing. And content marketing. And influencer marketing. And social media marketing. But have you heard of FOMO Marketing? If not, you’re definitely missing out! Exactly as it sounds, FOMO Marketing uses customers’ FOMO, or fear of missing out, to drive customers to your website and ultimately boost sales.

6 Reasons to Switch from Offline to Online Business

6 Reasons to Switch from Offline to Online Business

Today, more and more owners of “brick-and-mortar” businesses ask, “Why should I represent my brand online?” Young companies are already there, but if you used to operate in an old-school way, it’s time to consider moving you’re offline to online business and enter the digital world. 

December 2024
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podcast | Skillz Middle East - The Digital Transformation Podcast

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