What is Adobe Campaign? It’s a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.
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Adobe Campaign provides best-in-class campaign, offer, and personalization management capabilities for intuitive, touch-friendly marketing automation across all channels—digital and traditional. Adobe Campaign addresses a key challenge for marketers: how to build and extend relationships with their customer base to drive top-line revenue growth and ROI. In the below Infographic Adobe highlights the benefits for cross-channel marketing in Hospitality and Travel. The infographic looks into samples of Disneyland Paris, Maybourne Hotel Group, Accor, Europcar or SAS, their
programs and campaigns.
The challenge of having multiple data sources require analysis to identify the journey of clients and their needs and requirements