Globalization is for sure something where the internet helped businesses worldwide. What actually businesses don’t look at is their local presence which in our days you manage with local SEO. The state of local SEO is always changing.
In the simplest terms updating your Google My Business page, trying to understand schema markup, and setting up the most valuable monitoring tools for your own website, keeping up with local SEO can be a bear, an infographic from On Blast Blog points out.
But now you can learn more about local SEO and even as not marketer do your best. The infographic provides tips on how to succeed with local SEO now.
Let us have a look into the core elements.
Google My Business Page
Optimize your Google my business page for small business.
- Fill out your page completely. This includes accurate NAP information, business hours, and high-quality images.
Attach your My Business Page to your business domain email.
Double-check everything by making sure your profile is 100% complete.
While Google+ isn’t as important, you should still have one that is up-to-date
Ensure your business listing is verified
Optimize your Website and Landing Pages
Set up Google Webmaster Tools and Google Analytics (ensure your website is indexed).
- Ensure you have a correct NAP (matches your My Business Page) as text on every page, preferably in the footer.
- Use a plugin like Yoast SEO to change title tags and meta descriptions to include local keywords like city and state.
- Create service-specific pages for each one of your offer
- Film local videos (1-2 minutes) and post them on your site/YouTube
- Multiple locations should be present across sperate and optimized pages
- Create landing page content with local keywords and testimonials from local residents of businesses
- Include business hours on your landing page
- Focus on mobile responsive design and fast website speed.
- Build backlinks to your pages
- Create a blog to produce relevant content you can promote on social media.
- Embed Google Maps on your homepage with a marker at your address.
Utilize Schema Markup
Schema.org markup tells search engines what to display in results.
- Mark your NAP information with Schema.
- Use specific category markup from Schema.org, look for a specific niche.
- Include Logo URL & Same As property to link your logo image with your Google+ profile
- Geo-coordinates markup add additional detail to your specific physical location
- Go to schema.org/Event to look for classifications and promote upcoming events
Furthermore, the infographic tells in detail what are ranking factors and what are not ranking factors. You can read about building citations and how to encourage customer reviews and where to publish them to generate backlinks, elements that should not be missed in your digital strategy.
A short outlook is also provided which tells us what is coming up.
To see more tips on how to set up your website for local SEO success, read below infographic:
Do you know ...
… what is SEO ?
It’s Simpler Than You Think!
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.