The Value of a Happy Customer is easy to reach? Is this the note of a marketer or the product development manager who loves his product?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
The report was based on data from a survey conducted by The Harris Poll in December 2016 among 2,032 US consumers age 18 and older.
Some 65% of respondents say they would stop buying from a brand if treated poorly by it—even if they love its products—and 43% say they would knowingly buy an inferior product from a brand they love.
Consumers say they are typically willing to spend $100, on average (33% of their total disposable income) per month on products and services from their favorite brands.
Check out the infographic for more details how to make your customer happy to win the game ahead.