And that is, by finding ways to be resourceful. A whopping 92% of marketers say that they repurpose existing content and assets to create videos, meaning that very few marketers need to pick up a camera to shoot photos or footage, or to create new stories from scratch when it comes to making videos. The undeniable power of Video Content On Social Media network.
A new Animoto survey reveals how marketers are keeping up with today’s rising consumption of video content on the social web, also known as the golden age of online video.
So why are marketers creating more video content?
The frequency at which marketers are publishing video content online is not surprising when you consider another finding of the survey, which is that 60 percent of the 1,000 consumers surveyed say they watch branded videos on Facebook every day. Moreover, 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.
In addition to marketers seeing results on Facebook, YouTube is a close second. On the consumer side, Facebook and YouTube also led the engagement category. And while Facebook holds the top spot when it comes to where consumers are watching videos daily, Instagram Stories took the second spot followed by Snapchat.
Interestingly, when it comes to living video, 52% of consumers reported preferring edited video compared to 48% for live video.
To illustrate the results like these, and more, Animoto has published an infographic detailing the findings, that you can see below:
![The Undeniable Power Of Video Content On Social Media [Infographic]](https://skillzme.com/wp-content/uploads/2017/06/The-Undeniable-Power-Of-Video-Content-On-Social-Media-Infographic.jpg "The Undeniable Power Of Video Content On Social Media [Infographic]")
We surveyed 1,000 consumers and 500 marketers to find out how video is making an impact in today’s golden age of video. How are consumers watching? And what are marketers doing to reach viewers? Here are some highlights:
64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.
92% of marketers make videos with assets they already have.
81% of marketers are optimizing their social videos for mobile viewership, including 39% that are creating a square and/or vertical videos.
Marketers feel the most confident about reaching customers with video on Facebook and YouTube. Consumers are still viewing on these platforms, but are also starting to expand the platforms where they’re watching branded video content. The top three channels they’re watching videos from brands are Facebook, Instagram Stories, and Snapchat.
What can I say,humans are visual beings.We have to see to believe, and that is a great quality that should be admired.A few years ago reading content was enough to make people something was what it was portrayed to be.Now this is not the case.Think of how we went from reading novels to watching movies.Some authors of great novels are now reaching out to movie producers to create movies for their work.Why are they doing this?It is because there is power in visual content,basically what we see is what we believe now.
There was a time where you could read “Alice In Wonderland and feel like you are in wonderland with her at that moment.Now we see the Alice In Wonderland film and we’re like,”That makes more sense than the book”.Visual content is the way to go in this new era and I fully support the infographic and the new Animoto survey
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Daniel
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A very good point regarding the importance of using videos for marketing. Well articulated!
This is very informative! Thanks for sharing!!
Great information thanks for sharing!
This is fantastic infographic! Very informative… a food for thought!
Great infographic. Thank you for sharing
Quite an interesting read. Now I see why most bloggers are turning to YouTube.
Interesting info graphic.
Loved the graphic… The world is certainly changing when it comes to sharing info Thank you for informing us all so we are more knowledgeable.
Wow this is so informative!! I have to take time to read it again!
Very informative! Thank you! I especially like your graphic! It’s very detailed!