You’ve created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark which we consider as Content Marketing Metrics.
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The following infographic by Curata offers 29 content marketing metrics, such as consumption, retention metrics, sharing metrics, engagement metrics, lead metrics, sales metrics, and production/cost metrics.
For example, “you can track retention of existing email list subscribers by keeping an eye on unsubscribes and opt-outs,” states Curata.
“Similarly, you’ll want to track new subscribers to see if you can grow your list at the same time.”
Retention refers to “receiving a ‘follow’ from them, so they can continue to get updates and hopefully come back to your site,” explains Curata.