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You’ve created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark which we consider as Content Marketing Metrics.

Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

The following infographic by Curata offers 29 content marketing metrics, such as consumption, retention metrics, sharing metrics, engagement metrics, lead metrics, sales metrics, and production/cost metrics.

For example, “you can track retention of existing email list subscribers by keeping an eye on unsubscribes and opt-outs,” states Curata.

“Similarly, you’ll want to track new subscribers to see if you can grow your list at the same time.”

Retention refers to “receiving a ‘follow’ from them, so they can continue to get updates and hopefully come back to your site,” explains Curata.

29 Essential Content Marketing Metrics

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