Although traditional marketing like billboards, posters, and flyers still work, digital advertising has become a staple in every marketer’s arsenal. That’s due to the promising results it brings. Digital marketing is taking over the business sector by storm and for good reasons.
If you’re still not including digital marketing in your efforts, then you’re missing out on a lot. So without further ado, here are five reasons why you need digital marketing to scale your business.
1. Great opportunity for startups and small businesses
The world wide web (www) is such a big space that it gives big opportunities for all types of businesses. The great thing about digital marketing is that it offers equal opportunities to both small and large businesses. Unlike other traditional advertising where only the large corporations can afford advertising space, digital marketing offers cost-efficient ways for startups and small businesses to kick-start their journey.
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For instance, SEO or Search Engine Optimization which pertains to organic traffic is relatively more affordable than paid online ads. In SEO, you can utilize keywords properly so your content ranks on the first pages of search engines. Moreover, if you ensure web optimization, algorithms can crawl your website and consider it relevant and credible, possibly ranking it on the first pages as well.
If brands do want to invest in paid online advertising, many channels offer to optimize ad spend and budget depending on their capacities. For example, Facebook and Instagram let you set a daily or lifetime budget. This way, you won’t go over your marketing budget and you have the capability to control how much you spend on your ads.
When you invest and do more for online ads, your brand can level the playing field with many other prominent brands.
2. Your audience spends time online
We are now living in a digitally centric era and almost all of the world’s population have mobile phones and access to the internet. More often than not, almost all of your target audience is also probably online. As advertisers, you just have to tap into the right channels where your audience is constantly hanging out.
Every online channel caters to different demographics. Find out who your target audience is. Figure out their age range and check each channel.
For instance, 69 percent of American adults use Facebook, according to Pew Research. Most belong in the age bracket from 30 to 49. On the other hand, Instagram caters to a younger demographic. Those users are between the ages of 18 and 29. Additionally, if your target audience is young professionals and entrepreneurs, LinkedIn is the perfect platform for you.
That being said, choosing the right channels is one step to reaching your target audience. Connecting with your audience is also excellent on social media networks because they’re more personalized. So if you’re not leveraging social media marketing, it’s best to do it now.
3. More personalized connection
Speaking of personalized connection, digital marketing is an avenue where you can connect with your target audience. Even communicating with your audience in the comments section is already an excellent way to reach out to them and show them you care.
Also, unlike conventional outdoor advertising where people see only a logo behind those advertisements, online ads show that there are people behind the logo and brand. Plus, since you know what makes your audience tick, you know how to communicate with them by adding a personal touch.
4. More targeted
The upper hand of using digital advertising platforms is that advertisers can use analytics to track, monitor, and get to know their audience more. By determining how their audience reacts, behaves, and buys, then advertisers can create better and more effective advertisements in the future.
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They can tailor their online ads to cater to how their audience behaves. This way, they know how to pique their interest that can hopefully make them convert.
5. More freedom for advertisers
Advertisers can track, monitor, and modify their marketing campaigns by using the settings and analytics in every advertising channel. This way, advertisers who are working on a limited budget don’t waste money on campaigns that don’t give them ROI.
They can easily nip the underperforming campaigns in the bud and proceed to work on the more effective ones. Moreover, being able to modify your campaigns also saves advertisers time, money, and effort.
There you have it! If these five reasons don’t persuade you to start your digital marketing strategies now, we don’t know what will. Putting a good marketing strategy together is maybe the first step you life to do. Since most of your competitors are probably online, you should not get left behind the competition. Create a robust online advertising strategy that gives you higher conversions.