We undeniably live in a world increasingly driven by data. What benefits does Big Data 2017 actually bring to companies? We all know the term, but is bigger always better?
“I know what you did in your last Marketing campaign, do you?”
And how your organization defines its data strategy and approach, including its choice of Big Data and cloud technologies, will make a critical difference in your capability to be in the competitive market in the future.
Card printer Colourfast compiled data from a study by the Business Application Research Center into an infographic that illustrates the benefits of it, including how it’s being used, and some barriers to adoption.
Some of the findings include the following:
Some 40% of companies worldwide use big data analytics, citing benefits such as the ability to make better strategic decisions and improved control of operational processes.
In 61% of companies where big data initiatives are a part of integrated business processes, senior management is the primary driver.
The most-reported obstacle to implementing a successful big data project is inadequate analytical know-how.
To learn more about how companies are using it and how you can get the most out of a Big Data 2017 project, see all the details in the infographic below.