It helps to understand the relationship between video content and the brain, and, more specifically, how humans emotionally connect with visual imagery. Understanding this connection give you a more empowered Brand Story.
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The use of video content in marketing continues to grow, and over 90% of marketers say video content is important for building your brand story. It is undeniably important to forge an emotional connection in your corporate videos.
Emotional intelligence enables us to engage with video content on a completely different level. Knowing us marketers this concept and mechanics give you endless power to let your brand shine.
Storytelling is not new but got modern just in the last couple of years with Infographics and Explainer Videos.
Whether you’re working with a video production agency or producing video in-house, having a strategy for your content is crucial for connecting to – and converting – your viewers. Having a clear concept of what tone to take before you start creating is also key.
Accordingly, it helps to understand the relationship between video content and the brain, and, more specifically, how humans emotionally connect with visual imagery.
An infographic from Digital Brew breaks down what you need to know about that relationship.
Check out the infographic for information on emotional motivators, which emotional appeals work and which don’t, and ways to appeal to your target viewer for your brand story.