Consumer purchase behavior by Industry, device, and country are analyzed by chargeback management company Chargebacks911,. The Infographic breaks down online purchase behavior across 11 industries, and you may find some of the info surprising.
Analyzing consumer buying behavior in 11 different verticals
Buying behaviors and consumer expectations are impacted by a wide variety of factors. Perhaps the most telling characteristic of consumer engagement is the type of merchandise the shopper is looking for. By analyzing data collected in PwC’s annual Total Retail survey from both 2016 and 2017, merchants can better understand the emerging trends and preferences in 11 different verticals. For instance, 33% of shoppers have done at least some grocery shopping online this year, up from just 8% last year, and 30% of shoppers did all or most of their shopping for household appliances online, according to data cited in the infographic. Though 62% of consumers prefer to research electronics and computers online, only 43% are comfortable making that purchase online as well, according to the data. Across all industries, those who do purchase online are significantly more likely to do so on a desktop than a mobile device, the infographic points out. The infographic was put together by Chargebacks911, check out the infographic below, Consumer Purchase Behavior by Industry, Device, and Country: