The rate of technology is evolving in in this digitally-interconnected world is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even customers are way ahead in terms of knowledge and familiarity with the latest digital marketing trends. They expect the same from the brands they engaged in or do business with.
Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.
Now, what digital marketing trends can brands and businesses expect in this breakthrough year of 2020? If summarized down to its most basic sense, the upcoming Digital Marketing Trends in 2020 can be described in two words.
It all boils down to giving people what they want, at their most convenient and most preferred time and place and technology are what you need to make these happen.
The year 2020 stands total in the theme of “Personalization and Technology”.
Trend 1 The Rise and Domination of Artificial IntelligencePeople may not have realized now, but Artificial Intelligence (AI) is slowly gaining dominance in many business and industrial applications worldwide including digital marketing. Al the big software vendors like Adobe, Microsoft, IBM are using AI in their solutions. We can find implementations in various service areas that include basic communication, contend editing or creation, email personalization, e-commerce transactions, and product recommendations when it comes to remarketing and cross-selling. We can see the following facts which prove this. In 2019, Harvard Business Review predicted that AI would be the most pervasive feature among new and upcoming software services, products and applications by 2020. Gartner gave the same analysis and prediction a few years earlier. As much as 84% of businesses believe that AI will give them a competitive advantage. Up to 75% say they can enter new markets and move into new business through AI.
Trend 2 Omnichannel Engagements Will Be The NormIn 2019, Omnichannel was one of the hottest marketing buzzwords. It is now even more relevant in 202 and is just a few steps from becoming the norm in engaging clients across the while customer’s buying journey. But let us make one thing clear. Omnichannel tried to get our attention already many years back, but most of the implementations did not really make a good job capturing all channels. We could relate it back maybe to the weak listening to our customers and audience. Today, brands and businesses can seamlessly engage customers across multiple omnichannel touchpoints. These include voice channels, social media, mobile applications, emails, blogs, and even physical storefronts. Engaging in an automated omnichannel marketing approach generates greater results than single-channel networks. These results include higher engagement rates (13.56%), higher purchase frequency (250%), more average order value (13%) and higher customer retention rates (90%).
Trend 3 Emails Become More Polished and More InteractiveWe heard it many times and had been reading it all over the places, email is dead. For sure we can say, no it only reinvented itself with advanced features and great possibilities. With an ROI of 3200% in 2o19, email marketing remains a viable digital marketing channel in 2020, but it will evolve into something more polished and more interactive. Emails are transformation from being no longer plain-text newsletters, into interactive communication hubs between customers and website-like interface, clickable buttons, and impressive visuals. Email templates will be adapting more UX-centric designs, employing styling buttons and stunning images as links instead of plain texts. These polished designs and interactive interfaces are aimed at impressing, engaging, and improving conversions.
Trend 4 Sentiment Analysis and Social Listening Will Be Used More ExtensivelyBrands and businesses are going beyond merely counting the “likes” and “dislikes” on posts, reviews, and comments, but are using machine-learning technologies on getting insights from the gray area in between. Data collecting tools and social listening algorithms are being utilized to gather. compile and analyze the user or customer sentiments. reactions. or mentions about their products or services. Sentiment analysis is not a new digital marketing tool. but the latest advancements in data-gathering technologies and natural language processing give better and deeper insights that reveal what people are thinking and saying about a brand. product or service.
Trend 5 Customer Engagement Will Be More ConversationalCustomers want to be engaged in a more conversational, one-to-one, and real-time manner at whatever channel or touchpoint they can engage with a brand or a business. When they ask a question. as much as 82% of consumers want an immediate reaction or response. They want to get answers to what they are looking for in the now and not later.
It is a communication option preferred by 63% of consumers and wanted by 80% of businesses by 2020. It enhances the user experience. generates higher engagement. and fosters greater customer loyalty.
By 2020. as much as 85% of customer service channels will be powered by Chatbots. This instant messaging application that makes use of Al-based technology allows brands and businesses to communicate with potential clients 24 x 7.