In a recent report Facebook Advertising Benchmarks shown the average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%.
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The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality.
Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job training advertisers have the lowest average CTR (0.47%).
The average conversion rate for Facebook ads across all industries is 9.21%.
Fitness brands have the highest average conversion rate for Facebook ads (14.29%); technology brands have the lowest average conversion rate (2.31%).