TikTok, aka Douyin in China, is a social video app that is now the third most downloaded application worldwide, influencing millions of people. For marketers a must for their digital strategy, here are 10 steps to generate leads on TikTok.
One of the most important aspects of a digital marketing strategy is targeting the right audience. Since its launch, TikTok is now one of the most used mobile applications of 2020 and its audience ranges from the youngest to the oldest with thousands registering every day.
The aim of any digital marketer is reaching out to current as well as potential customers. Below is an infographic with 10 steps on how to generate leads using TikTok.
The first and most important thing is identifying your goals, setting a desired number of followers to aim for, a target for the number of views per video, and finally the conversion rate per 1000 views. This will give you a target to work towards as you build up your community.
Second, is identifying your target audience, and how your brand would fit in. This helps you build a solid content strategy on how, when, where, and why you should be targeting said audience.
Third, Create your account, and if possible, Verify it. having the verified mark next to your brand gives you an advantage over other brands and further solidifies your presence as well as increasing people’s trust in your brand and your products/services. Getting that verified mark can be a challenge since the requirements might not be easily met when first creating the account. Branding is key, setting the logo as a profile picture and adding a cover photo, at the same time keeping the brand consistent amongst all social media profiles.
Fourth, your content is key to your brand success on TikTok. Unlike all other social media platforms, TikTok focuses on Video content and video editing.
One very important type of content that has been increasing in value on TikTok as well as almost all of today’s trending social platforms is Live Video.
Fifth, similar to Instagram and Twitter, your content will receive its share of exposure from #Hashtags, having the right amount (5 to 8) of quality branded hashtags that not only gives your content more exposure but also encourages your audience to use them when posting their own content about your brand.
Sixth, participate in trending challenges that go viral on the platform; the best way to do that is using the explore page to identify new trending videos and incorporating it in your content, which includes dance, meme, and social challenges.
Seventh, Collaboration with other content creators is one of the best and could possibly be the fastest way for exposure.
Eighth, Investing in ads should be a given at this point, TikTok constantly introduces new features for businesses to use and benefit from to increase their leads and sales. It also helps you understand your audience more by identifying who is interested and interacting with your content thus narrowing your targeted audience.
Ninth, Knowing what your audience needs is key when creating your content, thus matching that content offer with your audience is essential for best returns on investment. Understanding the different segments in your audience and targeting each segment with the best fit content.
Last but not least, Tracking and evaluating results, keeping an eye on the numbers, the campaign performance, and the community’s feedback to further improve your content and generate more solid leads.