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Just when you think you’ve got search engine optimization down, Google shakes things up. And in 2016, the search behemoth was busy. Read more about the biggest search algorithm update, from Google, which happened in 2016.

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Dieter Hovorka

CTO, Co-founder, Skillz Middle East

An animated infographic published by digital agency E2M explains Google’s algorithm changes and how they affect marketers.

Google has made a lot of integrated changes this year in an inclusive attempt to unify mobile SEO, localSEO, as well as paid organic results. At the same time, reactions from marketers, while continuing to be speculative, have toned down over the past couple of years, since the impact of these changes on businesses and clients aren’t so dramatic anymore. The infographic, on the contrary, continues to be quite animated.

The good news for marketers is that the impact of those changes has lessened over the years, the infographic explains.

But marketers should still understand what happened and why. For example, AdWords placement changes had a big effect on clickthrough rates, the infographic says, and the Possum update in September changed how local results rank.

November 10: Unconfirmed Update

There were ranking shifts in the SERPs and some rank tracking tools showed spikes, many of which were reversed on November 18. Some experts posited that these changes included testing of the mobile-first index.

For more on Google’s 2016 search algorithm updates, check out the animated infographic:

Google Biggest Search Algorithm Updates of 2016

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